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Metadata.io

Metadata.io Now Integrates LinkedIn Conversation Ads Into Their Demand Generation Platform

Metadata customers can now launch Conversation Ads campaigns directly from within the platform with pre-vetted templates for B2B marketers Metadata.io, the first demand generation platform for B2B Marketers,today announced that LinkedIn Conversation Ads is an available ad format in their platform. Marketing Technology News: Asana Unveils New Offerings to Reduce Distractions and Improve Focus, Adds Innovative Video… As a certified LinkedIn Marketing Partner, Metadata was one of the first to expand their…

MarTech Interview with Jason Widup, VP of Marketing at Metadata.io

There will now always be far too many martech tools for marketers to pick from. The onus lies on marketing leaders to applying a lean martech stack that helps drive core business and marketing revenue. Jason Widup, VP of Marketing at Metadata.io shares some thoughts in this QnA: _____ Welcome to this martech chat Jason! Take us through some of your biggest marketing moments and learnings over the years… I’ve had some amazing experiences in my 20+ year marketing career. For me, the most exciting moments come while…

Metadata.io Releases Insights and Raw Performance Data for B2B Marketers from $15M in Ad Spend on Facebook and LinkedIn

Research Compares Performance of 30,000+ Campaign Experiments Using Different Ad Types, Audiences, Creatives and Offers Metadata.io, the autonomous demand generation platform, unveiled a comprehensive analysis of all paid social campaigns their customers ran using the platform in 2020. The report, What We Learned from $15M in Spend on Facebook and LinkedIn, identifies key trends that shaped the most successful B2B marketing programs last year. The analysis and raw data are available for B2B marketers to…

Fivetran 3X’s Conversion and Drives $6 Million in Pipeline Using Metadata.io

Autonomous demand generation platform delivers predictable inbound demand from target accounts Metadata.io, the autonomous demand generation platform, highlighted its work with its customer, Fivetran, an automated data integration company. Metadata helped Fivetran to drive millions of dollars in pipeline within months with authority-building content delivered using multivariate experimentation across multiple paid media channels. Fivetran wanted to jumpstart top-of-funnel leads for its sales team and selected Metadata, a…

Metadata.io Sweeps as Leader in G2’s Account-Based Advertising Category

Metadata.io, the autonomous demand generation platform, announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies. Metadata is a leader in all account-based categories, including account-based advertising, account-based orchestration, and account-based analytics. Metadata was rated #1 for 5 out of 5 of the account-based advertising reports. This surpasses…

Metadata.io Raises $6.5M for Series A

Industry’s First Autonomous Demand Generation Platform Disrupts Traditional ABM Space Metadata.io, the autonomous demand generation platform, announced it raised $6.5M in an oversubscribed Series A round, led by Resolute Ventures. There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. In addition, over a dozen Metadata customers (e.g. UIPath VP of Growth, SocialChorus CEO, etc)…

LeadSift Partners with MetaData.io to Help B2B Marketers Run ABM Campaigns Without IP Matching

Marketers learn how to prioritize their target audiences by reaching them using MetaData’s autonomous demand gen platform without using IP address matching LeadSift, a B2B Intent Data company announces a strategic partnership with MetaData.io, the AI-powered marketing operations platform to help B2B Marketers run digital campaigns without relying on IP Matching. Marketing Technology News:  Druva and FireEye Join Forces to Strengthen Enterprise Cyber Resiliency With less than 5% of your total market actively…

Metadata.io is the Number One Account-Based Execution Software for ROI According to G2 Winter 2020 Report

Customer Feedback Shows Metadata's ROI Payback Period Is 2x-3x Faster Than the Competition With an Average Payback Period of Only Seven Months  Metadata.io, the AI-powered marketing operations platform, has emerged as a high performer in the G2 Winter 2020 Grid® Report for Account-Based Execution. Additionally, of all the account-based execution contenders, Metadata secured the highest "results" score in G2's Winter 2020 Results Index for Account-Based Execution. The score is sourced from actual customer feedback and…

Metadata.io Adds Bill Portelli, CEO/Board Advisor and Serial Entrepreneur, to its Board of Directors

Metadata.io ramps up for rapid 2020 growth as it moves to claim the B2B marketing operations space Metadata.io, the AI-powered marketing operations platform, announced it has added Bill Portelli to its Board of Directors. Portelli specializes in CEO mentorship, board directorship, product and revenue acceleration. With an expanded board, Metadata is poised to rapidly scale the company and tackle the competitive B2B Martech industry with its AI-powered technology that eliminates the human bottleneck in marketing…

Metadata.io Secures Third Patent for Groundbreaking AI-Powered Marketing Operations Platform

Metadata Platform Transforms Marketing Operations by Automatically Optimizing Campaigns at a Scale Humanly Impossible and Delivering Predictable Pipeline Metadata.io, the AI-powered marketing operations platform, announced that the United States Patent and Trademark Office (USPTO) has approved patent application No.16/395,130, entitled "Methods and Systems for Targeted B2B Advertising Campaigns Generation Using and AI Recommendation Engine." The patent covers Metadata's AI-powered technology that leverages experimentation…

Olivier L’Abbé Joins Metadata.io as President to Lead Go-to-Market Efforts

Metadata.io is building on the success of organic growth by adding serial MarTech GTM leader to accelerate growth and take on the B2B marketing operations market. Today, the AI-powered marketing operations platform, announced the appointment of Olivier L'Abbé as president. L'Abbé is a respected leader with a deep track record of success at MarTech companies. At Metadata, he will lead go-to-market strategy, customer success and business development. Read More: Amperity Acquires Custora to Build Next-Gen Intelligent…

Metadata.io Integrates with Oracle Eloqua for Automatic Marketing Operations

Metadata.io's leading AI-powered marketing operations platform helps marketers drive bottom-of-the-funnel results with integration to Oracle Eloqua Metadata.io, the AI-powered marketing operations platform and a Silver level member of Oracle PartnerNetwork (OPN), announced that it now integrates with Oracle Eloqua, part of the Oracle Marketing Cloud, for automatic marketing operations. Metadata leverages patented AI technology to automatically target, experiment, execute, attribute and optimize digital ad campaigns. With…

Metadata.io Autonomous Marketing Alleviates the Human Bottleneck in B2B Marketing Operations

Customization features enhance Metadata customer experience, allowing marketers to easily view and segment the data that is most important to their marketing goals Metadata.io, the AI-powered marketing operations platform, announced its latest platform capabilities for B2B marketers. The new product release includes enhanced customization, notification, and UI/UX advancements. Each addition enhances the platform experience and adds new autonomous features for B2B marketers looking to amplify campaign execution beyond the…

Metadata.io to Present AI-Powered Marketing Operations Technology at NYC AdTech.Connect

San Francisco start-up to share the industry's rapidly emerging platform for automatically orchestrating and optimizing digital marketing operations Metadata.io, the AI-powered marketing operations platform, will share how B2B marketers are meeting growing demands for MQLs and pipeline at scale with its patented automatic marketing operations technology at NYC AdTech.Connect. The event takes place in New York City on September 12, 2019. Gil Allouche, CEO at Metadata.io, will present to an audience of investors, AdTech…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Microsoft, Metadata.io, Satoshi Nakamoto Renaissance Holding, Nixplay Signage, and Resolve Systems. Microsoft’s New Acquisition Boosts AI ML-Based Java Ecosystem Microsoft has acquired Java and OpenJDK service provider, jClarity. This is the second Microsoft Azure-centric acquisition for Microsoft. In January, the Company had acquired Citus Data to reaffirm their “commitment to Open…

Metadata.io Continues to Advance AI-Powered Marketing Operations to Drive Unprecedented Digital Marketing Results

New Integrations, Enhanced Usability and Expanded Visibility Improve Metadata's Focus on End-To-End Automation of Marketing Operations Metadata.io, the AI-powered marketing operations platform, announced new capabilities for B2B marketers who want to automatically execute digital advertising campaigns to gain predictable lead flow. New targeting, optimization and multivariate experimentation support are improved through better retargeting, integration, UX, data capture and analytics. "Metadata.io aims to deliver…

Human Capital and Education Biggest Challenge to ABM’s Growth in MarTech

AI-powered ABM platforms are notching higher appreciation than traditional demand generation capabilities. Of course, it's an era of smart demand gen orchestration achieved through harmonious play of AI, Intent Data, and Analytics. Taking a step ahead in the AI-powered ABM ecosystem, Metadata.io announced a key integration with HubSpot. We spoke to Metadata.io's CEO, Gil Allouch at the time of this announcement. Gil explained his plans to extend the benefit of this HubSpot integration to your customers. Gil said, "By…

Metadata.io Becomes a HubSpot Connect Beta Integrator

Leading AI-Powered Integration Helps B2B Marketers Automatically Optimize and Execute Account-Based Campaigns Metadata.io, the AI-powered account-based advertising platform for predictable B2B lead generation, announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have…

Metadata.io Named Leader in G2 Crowd Spring 2019 Grid Report for Account-Based Execution

Metadata Continues to Rise Among ABM Leaders in Quarterly G2 Crowd Grid Report Metadata.io , the AI-powered account-based advertising platform for predictable B2B lead generation, announced it was recognized as a rising leader in G2 Crowd's Spring 2019 Grid Report for account-based execution. In addition to climbing up the leaderboard, 100 percent of customer reviews say Metadata is heading in the right direction. The company also saw notable increases in satisfaction, overall G2 score and Net Promotion Score. "We are…

Metadata.io Wins TiE50 Award for Breakthrough AI-powered Account Based Marketing Platform

San Francisco Startup Awarded Top Honors for Innovation and Potential to Transform B2B Marketing Operations with AI Metadata.io, the AI-powered account-based advertising platform for predictable B2B lead generation, is excited to announce that it has been selected as a 2019 TiE50 Winner in the prestigious TiE50 Awards Program. This awards competition, now in its tenth year, is a program of TiEcon, the world's largest conference for tech entrepreneurs. Metadata was recognized for its AI-powered account-based advertising…