Co-authors Sangram Vajre and Bryan Brown launch Terminus’ third book, MOVE, a comprehensive blueprint for companies looking to transform go-to-market
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced the release and availability of “MOVE: The 4-Question Go-To-Market Framework.” The new book is a modern framework for companies and GTM leaders looking to transform their go-to-market strategies.
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Co-authored by Terminus co-founder and bestselling author, Sangram Vajre, and Terminus chief strategy officer, Bryan Brown, “MOVE” provides a comprehensive framework and actionable blueprint for companies seeking to revamp go-to-market strategies and best position teams for success.
“The most successful companies are built on strong go-to-market teams,” said Tim Kopp, Terminus CEO. “But, many companies just aren’t getting it right. It’s shocking how many leaders think they have a marketing problem when the truth is they have a go-to-market problem. Which is exactly what Sangram and Bryan tackle with this next book. Sangram wrote the books on ABM…this time it’s so much bigger. It’s about revenue. It’s about culture. It’s about transformation. Period.”
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“MOVE” seeks to highlight common mistakes companies make when creating go-to-market strategies and to provide solutions that transform these weaknesses into an organization’s greatest strength. The modern framework is based on in-depth interviews with more than 50 top go-to-market executives and leaders.
“MOVE shares a new way of thinking. It’s literally a blueprint to achieve true business transformation,” said co-author Sangram Vajre. “MOVE is built on what we call ‘the three P’s (problem market fit, product market fit, platform market fit), and it will force leaders to think differently about scaling their business.”
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