Team and Individual Winners Selected for Implementing Best Practices in Marketing Performance Management

Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, announced the winners of the 2018 RunMarketing Awards. This award program celebrates marketing teams and individual contributors who have significantly improved their marketing organization by focusing on financial operations and management. Winners were chosen based on their vision and execution of programs that tie investments and results data together to drive true ROI and impact.

“The RunMarketing Awards celebrate the often-unsung-heroes that make their marketing teams successful by ensuring the foundational elements of the team are aligned,” said Jocelyn Brown, VP of Customer Success at Allocadia. “Nominees are the teams and individuals that make their organizations effective, transparent, and data-driven, and it was hard to pick just four winners out of the many nominations we received.”

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This year’s winners are:

The RunMarketing Catalyst Award
Taleb AlKhaja, Marketing Operations Leader, Eastern Growth Markets, GE Healthcare
“Taleb is both a change agent and a remarkable team player,” said Brown. “What started as a small experiment turned into a large global project, and he has been the strategic driver behind an incredible evolution at GE Healthcare. It’s inspirational to watch how Taleb lit the match and then stuck around to fan the flames that have mobilized change at the organization.”

The RunMarketing Architect Award
Ken Evans, Sr. Director, Global Marketing Operations, Fuze
“Ken takes one of the most revenue focused approaches to planning that I have ever seen. The Marketing Operations team is incredibly sophisticated, which means that they have the data to do some amazing implementations and integrations that enable them to pull data from all facets of the organization,” said Brown. “This alignment enables them to create a single view of the truth, which drives significant impact for the company.”

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The RunMarketing Operator Award
Jason Johns, Senior Marketing Ops Manager, Equinix
“Jason has a very analytical approach to planning and operations, which means that he is after the actual truth not just the best story data can tell,” said Brown. “I have been continuously impressed to see how he works tirelessly to deliver a connected data environment to support best in class decision making at Equinix. He rolls up his sleeves and makes sure that every detail is taken care of.”

The RunMarketing Strategist Award
Marketing Excellence Team, Signify
“From day one Signify focused on aligning planning and goals before talking about investment. They knew as a complex organization it was important to properly position their project from the outset to drive alignment and collaboration,” said Brown. “I’m inspired by how they positioned Allocadia as a proactive tool for marketers, rather than a management tool, leading to a very successful roll out in a very complex environment.”

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Nomination Process
Allocadia collected nominations from across the globe during a two-month submission period this summer. All finalists were reviewed by a judging panel of experts including: Jill Rowley, Chief Growth Advisor at Marketo; Kathleen Schaub, Vice President of CMO Advisory Service at IDC; Kristine Steuart, CEO & Co-Founder at Allocadia; and Jocelyn Brown, Vice President of Customer Success at Allocadia.

“Successful marketing organizations aren’t just executing great campaigns. Before they even begin they need to plan how they’re going to engage and measure their efforts,” said Jill Rowley, Chief Growth Advisor at Marketo. “The strongest marketing organizations are those that hire exceptional operations professionals who drive the process of building out plans and create innovative solutions to ensure activities align with corporate objectives.”

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