Altruist, a fully integrated digital investment platform for financial advisors and their clients, names Zach Pentel, former Head of Global Brand Strategy at Spotify, to its executive team as Chief Marketing Officer.

In this newly created role, Pentel will help scale Altruist’s brand and marketing organization to amplify their mission of making financial advice better and more accessible for everyone. Pentel’s experience building successful consumer brands will be critical in Altruist’s long-term strategy to support advisors in finding and serving more clients.

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“Zach is a major asset to our team with his deep knowledge and success in growing global brands,” said Jason Wenk, CEO of Altruist. “His brand and marketing leadership will take Altruist into our next stage of growth as we help more people find accessible advice from financial advisors. We’re investing heavily in great people to support our mission. Zach will play a key role in our effort to continue showing the world how powerful financial advice can be if done right.”

During his time at Spotify, Pentel was tasked with scaling the brand as Spotify grew into a publicly-traded global company. Pentel has held various other positions in marketing strategy in his career, including supporting clients as an independent consultant and leading digital strategy at ad agency BBDO. His experience in connecting with consumers positions him well to educate the public on the importance of human advice in building long-term wealth.