Industry-leading appliance giant scooped coveted prize for its impressive, rapidly delivered cross-channel strategy

Arçelik A.Ş. (“Arçelik”), one of the world’s leading household appliance manufacturers, including global brands such as Beko and Grundig has been acknowledged for its omnichannel transformation at the World Retail Awards.

A record number of applicants entered the World Retail Awards this year and Arçelik is proud to have been recognized as the winner in Omnichannel Transformation category. The Omnichannel Transformation category recognizes the work undertaken by retailers to radically change their existing business models which are based around a portfolio of stores and integrate them with their online channels.

In the award announcement, Arçelik was commended for its holistic approach in embracing such a high level of transformation. From C-Suite executives to its employees all around the world, to the brand’s global headquarters and its multiple sales points – this level of digitalization, in such a short space of time and across all touch points was acknowledged for being extremely impressive.

Commenting on the World Retail Awards win, Arçelik CEO Hakan Bulgurlu said:

“Adapting to the ‘new’ normal over the last 18 months has presented a series of unique and wide-ranging challenges. At Arçelik we came together to overcome them, as we always do. I know that I speak on behalf of the entire company when I say that we are thrilled to have been recognized for our efforts to transform our business model and adapt to the increasing ecommerce demands from our customers. To win this award, alongside such an impressive list of our industry peers is a significant achievement for our business and it is extremely humbling to know that we have set an exemplary standard for others to follow.”

The World Retail Awards also cited Arçelik’s speed and cooperation in process optimization, its impressive business results, striking growth in the e-commerce category and its ability to achieve such radical and successful change despite the company’s size, as further rationale for Arçelik picking up the much-coveted Omnichannel Transformation prize.

Arçelik’s success in e-commerce also drew the attention of Harvard Business School, one of the world’s most prestigious business schools, and was featured as a case study at Harvard University in February 2021. Arçelik’s transformation journey is now part of the curriculum at a number of universities around the world, including Harvard.