Leading Cloud Financial Automation Software Provider Adds Former SAP Marketing Executive to Lead Global Marketing Strategy
BlackLine, Inc. announced that B2B cloud software marketing veteran Andres Botero has joined the financial automation software company as chief marketing officer. As CMO, Mr. Botero will be responsible for driving BlackLine’s global marketing strategy as the company seeks to capitalize on the growing worldwide demand for solutions that drive greater efficiency, financial governance and risk management across the spectrum of accounting and financial operations. Botero will report to Chief Operating Officer Marc Huffman.
“Andres is a global B2B marketing leader skilled at driving results across all functions of Marketing, as well as disparate geographies, cultures and time zones,” said Mr. Huffman. “He has demonstrated tremendous success working in alignment with sales organizations to help grow several leading enterprise SaaS/cloud companies and build their brands globally. We expect Andres’ leadership and expertise will help us clearly articulate to the market all the capabilities and benefits that BlackLine brings to our clients.”
Botero joins BlackLine with more than 20 years of experience at B2B cloud enterprise software leaders. He most recently served as senior vice president, Alliances, Channels and chief marketing officer at CallidusCloud, the Nasdaq-listed, profitable and rapidly growing leader in the Sales Performance Management, Configure Price Quote and Learning markets, acquired by SAP for $2.4 billion earlier this year. Prior to that, Botero was CMO at Aria Systems, a cloud-based monetization platform for subscriptions and usage-based businesses, and at Steelwedge, the leader in cloud-based Sales & Operations Planning, acquired by E2Open. Previously, Botero spent over eight years with SAP, where he led global marketing for one of its major lines of business – Supply Chain Management – launching new solutions and growing market share. Prior to SAP, he served in sales operations at Siebel Systems (acquired by Oracle).
Botero holds a Bachelor of Science degree in Industrial Engineering from Universidad de Los Andes (Bogota, Colombia) and an MBA from the Stanford Graduate School of Business.
“BlackLine is recognized as the clear market leader and pioneer of financial close automation solutions. With a tradition of strong innovation and unwavering focus on customer satisfaction, BlackLine is in an exciting position to streamline additional processes across the entire Finance & Accounting function,” said Botero. “The market demand and potential are vast, and I’m looking forward to helping the company accelerate its market momentum and bring the benefits BlackLine’s customers enjoy today to the finance and accounting masses around the world.”
The company also announced that Mario Spanicciati will continue to report to CEO Therese Tucker and will be responsible for global strategy, corporate development and building out BlackLine’s global alliance ecosystem. He also will remain a member of BlackLine’s board of directors. Mr. Spanicciati has worked alongside Ms. Tucker since 2004, launching and heading up the company’s EMEA (Europe, Middle East and Africa) operations for several years. Under Spanicciati’s direction, the BlackLine Financial Close Suite for SAP Solutions became an SAP-endorsed business solution, making it the de-facto standard for the SAP ERP installed base.
“Mario has been instrumental in building BlackLine into the market leader we are today,” Tucker said. “He created the thriving business we have in Europe and forged key strategic relationships, such as our long-standing partnership with SAP. Going forward he will oversee strategic initiatives across the entire global organization as we continue to scale the business, expand our ecosystem of alliances worldwide and drive long-term growth.”
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