Online marketing leader making strategic moves to help small businesses succeed with e-commerce

Constant Contact, an Endurance International Group company and leader in small business marketing solutions, announced a new integration with WooCommerce, one of the world’s most popular e-commerce platforms, enabling users to turn their WordPress website into an online store. Constant Contact is also enhancing its Shopify integration with the introduction of purchase activity segmentation.

Small businesses using WooCommerce can now easily connect their stores to their Constant Contact email account, giving them the ability to incorporate automated, personalized emails into their marketing mix. By simply syncing their contacts and using pre-defined customer segments, WooCommerce users can now send automated emails, complete with product information, to their first-time customers, customers who have made a purchase in the last 30 days, repeat customers, and more.

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Constant Contact is also enhancing its popular Shopify integration by offering small businesses the ability to segment their online store customers based on their purchase activity. They can now create personalized marketing emails based on an activity like the number of orders a customer has completed in a given time period, and revenue generated by a customer from orders in a given time period. Small businesses that want to further define a customer segment can also add in additional data, including email open and click activity, as well as contact details, such as location and birthday month.

Timely customer emails that contain the right kind of message can build loyalty and generate revenue. According to a report by Accenture, 91% of consumers are more likely to buy from companies who remember them and provide relevant offers.

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“A strong, well designed, and effective e-commerce marketing strategy can be the thin line between the success and downfall of e-commerce businesses,” said Luca Sechi, vice president of corporate strategy at Constant Contact. “Creating a marketing strategy for e-commerce is not just about how to get more sales but also making the customer experience better, generating repeat business, creating brand awareness, and building lasting customer relationships. These integrations, coupled with Constant Contact’s award-winning customer support and marketing guidance, are designed to help small business retailers build a solid foundation for success with their e-commerce businesses.”

In addition to these new tools, Constant Contact is further simplifying e-commerce for small businesses by offering an award-winning team of marketing advisors who offer live, real-time marketing advice on the phone and online.

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