Adstra data and identity feed Allant Group’s robust modeling and omnichannel delivery capabilities, breaking the mid-market barriers to growth.

Allant Group®, a recognized leader in data-driven marketing solutions, is pleased to announce its partnership with Adstra, a leading-edge data services company. This partnership will create a strong foundation for disrupting the economic, technical, social, and service barriers in the data and analytics market today.

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By combining forces, Allant Group and Adstra will be able to capture, model, analyze and execute data to drive results at scale. Delivering privacy-compliant marketing solutions, clients will be able to better activate their identity management and data strategies—previously unavailable to mid-market and emerging brands.

“Our goal at Adstra is to ensure that our clients are maximizing the return from their use of data and identity management in driving customer engagement and messaging,” said Andy Johnson, Chief Data Officer of Adstra. “We have found that Allant’s data processing, targeting and analytics capabilities, applied to our identity solution, make it possible for companies poised for growth to take control of their data and customer engagement across all media.”

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The unified strengths of Adstra and Allant provide a comprehensive data platform and delivery model, allowing businesses to optimize campaign performance of their brand’s reach and campaign returns.

According to Allant’s Senior Vice President of Data and Identity Services, Mary Kay Scholtens, “Allant’s deep data-wrangling capabilities and multi-sourced data assets, in combination with the innovative approaches Adstra is taking to 3^rd party data and identity graph, allows both our companies to leverage our core capabilities—helping our clients with orchestrating data and identity across media and technology platforms—at an overall lower cost.”

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