The Annual Research List Recognizes the Break-Out Technology Start-Ups Driving Innovation in the Fashion & Retail Industry
Custora, a customer intelligence platform that helps retailers drive incremental revenue by making use of their customer data, was named one of ‘The Leading 100’ from The Lead, an event and research company that bridges the fashion and retail industry with Silicon Valley. The highly anticipated annual research list recognizes the break-out technology start-ups driving innovation in the fashion and retail industry. Companies from across the industry value chain — including marketing, e-commerce, in-store technology, payments, supply chain, manufacturing, design and sustainability — were nominated and considered.
“Custora is honored to be among the innovative companies in the Leading 100. Consumers are changing fast, and keeping up is tough. Today, being in retail means anticipating your customers’ future needs. To do so, brands need to make use of their customer data to grow those relationships. The leading retail brands are building the capabilities to better understand their customers and use those insights in new and inspiring ways. We call this ‘Customer-Obsessed Commerce,’ and Custora was built to help companies make this transformation. Custora’s solutions help over 100 customer-obsessed retailers attract high-value customers, convert one time buyers, prevent churn, and reduce reliance on promotions,” said Corey Pierson, Co Founder and CEO of Custora.
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The Leading 100 companies are representative of game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Custora’s work in the retail industry has made them the perfect fit for this award. They represent the next generation fashion, retail and commerce technology ecosystem, while at the same time, creating high-growth businesses that offer outsized opportunity upside for investors. It is The Lead’s belief that this group collectively signals the future of the industry.
“When looking at these companies, we paid special attention to their business models, market opportunity and funding. It’s a crowded field. That said, it was important for us to select companies that are on a strong path of commercialization and are approaching exit velocity, so that we can be confident that they will not only be here in a couple of years, but have the longevity to have an outsized impact on the industry,” said Awais Khan, Head of Research at The Lead.
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All companies were vetted and selected using a rigorous methodology. After reviewing the nominations, The Lead’s Head of Research, Awais Khan, led in-depth analysis into each company. The process included a detailed look at each company’s business with a focus on innovation, market opportunity, media buzz, team, commercialization, competition & investor value creation.
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