Litera Acquires Concep to Help Firms Grow With Data-driven Insights About Their Client Engagements

Litera, a global leader in legal technology solutions, today announced it has acquired Concep, a leading provider of B2B relationship marketing technology for law firms, corporations, and professional and financial services.

Marketing Technology News: SIGKDD Honors Groundbreaking Achievements in Knowledge Discovery and Data Mining

“We are excited to become part of Litera’s growing worldwide brand. As a Litera offering, professional services firms will be able to surface truly unique data insights and perspectives, driving ever more effective actions through Concep’s marketing workflows. This is good for our clients and our highly valued CRM partners.”

Concep will become part of Litera’s new Firm Intelligence business unit – a platform that aims to transform disparate data about clients, matters, people, and parties into usable and actionable information.

This acquisition brings together the Concep marketing technology and integrated platform – email marketing, event management, and web automation – with the business insight and intelligence of the Litera platform to empower law firms to improve client services and deliver on growth.

Marketing Technology News: MarTech Interview with Meyar Sheik, President and Chief Commerce Officer at Kibo

“We continue to expand our offerings beyond the practice of law to include the business of law. This acquisition will provide our customers with the means to connect and engage with their clients in more meaningful ways using the power of their data to drive business results,” said Chris Vorderer, Litera Managing Director, Firm Intelligence.

“We are excited to become part of Litera’s growing worldwide brand. As a Litera offering, professional services firms will be able to surface truly unique data insights and perspectives, driving ever more effective actions through Concep’s marketing workflows. This is good for our clients and our highly valued CRM partners.” said Dan Morgan, Concep CEO.

Founded in 2002, Concep has offices in London, New York, and Sydney.

Marketing Technology News: MarTech Interview with Alexander Knudsen, VP, Solutions Engineering at Amobee