TransUnion Completes Acquisition of Sontiq

TransUnion announced today that it has completed the acquisition of Sontiq, a leader in digital identity protection and security, for $638 million.

Marketing Technology News:  Martech Interview with Li Jun, Founder of Ontology

Sontiq provides solutions including identity monitoring, restoration, and response products and services to empower consumers and businesses to proactively protect against identity theft and cyber threats. Sontiq’s focus on identity security complements TransUnion’s digital identity assets and solutions, and the combined company will offer a comprehensive set of omnichannel solutions to make trust possible for consumers and businesses.

“We’re pleased to complete this acquisition and look forward to beginning the integration of Sontiq into TransUnion,” said Chris Cartwright, President and CEO of TransUnion. “Bringing the Sontiq family of products into TransUnion’s portfolio creates a best-in-class identity protection and cyber security platform that advances our focus on digital safety and security, providing a comprehensive set of tools for consumers and businesses to transact with greater certainty.”

Marketing Technology News: API Platform Released SharePoint and Integration

Sontiq’s Intelligent Identity Security platform serves as the foundation of its identity theft and cyber threat protection solutions, which are delivered directly to consumers and indirectly through partners. Sontiq’s identity security monitoring products incorporate TransUnion’s credit data and are highly complementary to TransUnion’s capabilities. The combination of TransUnion and Sontiq will result in a more comprehensive set of offerings that are expected to significantly increase growth opportunities for TransUnion.

J.P. Morgan acted as exclusive M&A advisor to TransUnion and also acted as lead left financing arranger. Deutsche Bank Securities Inc. and Wells Fargo Securities, LLC acted as joint arrangers for TransUnion. Loeb & Loeb LLP served as legal counsel to TransUnion. Jefferies acted as lead financial advisor to Sontiq. DLA Piper served as legal counsel to Sontiq.

Marketing Technology News:  MultiChoice Showcase 2021