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TransUnion

TransUnion and Tubi Collaborate to Meet Connected Consumer Needs as Demand for Streaming TV Accelerates

Partnership leverages TransUnion data to enhance both consumer and advertiser experiences In the rapidly accelerating direct-to-consumer streaming TV market, consumers increasingly expect personalized viewing experiences. Tubi, the world’s largest ad-supported video on demand (AVOD) service, is partnering with TransUnion  to enhance the way consumers engage and interact with content platforms. The partnership enables Tubi to deliver curated content and viewer experiences by establishing a more enriched view of individuals…

TransUnion Extends Digital Marketing Efforts into the Advanced TV Space

TransUnion and Tru Optik Partner to Enhance OTT Audience Targeting and Measurement Solutions Over-the-top (OTT) content providers that deliver media streaming as a standalone product are changing the way consumers consume content. To align with these shifting consumer preferences and the evolving media landscape, TransUnion is entering the growing Advanced TV marketplace through a partnership with Tru Optik, an OTT data management platform. The collaboration will bring more precision and relevancy to audience targeting and…

TransUnion Appoints Matt Spiegel Executive Vice President of Digital Marketing Solutions

TransUnion, a leading global information solutions provider, announced the appointment of Matt Spiegel as the executive vice president of digital marketing solutions, heading a new TransUnion media vertical. “In today's competitive marketplace, clients need to optimize their marketing spend which includes effectively using digital marketing opportunities,” said Chris Cartwright, president of TransUnion’s USIS division. “We’re excited to add Matt’s market insight and industry understanding to the TransUnion team.”…

TransUnion Completes Acquisition of iovation

TransUnion Had Previously Announced That It Had Agreed to Acquire iovation on May 18, 2018 TransUnion announced that it has completed the acquisition of iovation, one of the most advanced providers of device-based information in the world, strengthening its leadership position in fraud and identity management. iovation pioneered the device intelligence industry and provides a highly advanced digital device reputation consortium, with insight into nearly 5 billion unique devices from more than 35,000 leading brands across…