Leading Men’s Apparel Brand Set to Modernize Customer Journey with Infor
Infor, a global leader in business cloud software specialized by industry, today announced that Destination XL Group (DXLG), the industry’s leader in men’s big and tall apparel, has decided to partner with Infor to grow market share and top line sales, improve customer segmentation and drive state-of-the-art marketing activities. DXLG we will be working alongside with Three Deep Marketing, an Infor Alliance Partner, to leverage Infor’s rich breadth of customer engagement solutions to deepen relationships with existing and new customers by better understanding preferences around promotions, pricing and assortment.
Specifically, DXL will implement Infor CloudSuite CRM, Infor Marketing Resource Management (MRM), Infor Omni-channel Campaign Management (OCM) and Infor Loyalty powered by CrowdTwist to cut through the noise and provide relevant communications across all channels. “The challenge for today’s retailers is to understand what offers will resonate with consumers, determine when they want to be engaged and identify which channel to target because the customer is always influenced, always browsing and always shopping,” said Corey Tollefson, senior vice president and group manager, Infor. “Working with our team of retail experts, DXLG will be able to address these challenges and drive their strategy using Infor’s “Everywhere Consumer’ strategy powered by their customer engagement solutions to ensure the right message is delivered at the right time and through the right channel.”
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Customers are driving disruption in retail with the power to research, browse and shop with their smartphones everywhere they go. Therefore, today’s customer journey begins well before a shopper enters a store or even visits a website. If retailers want to succeed, then managing engagement and expectations throughout the customer journey is critical to building lasting customer loyalty.
“With Infor’s end-to-end customer engagement solutions, we can understand our customers better, produce rich and deep customer profiles and drive incredibly smart segmentation to connect and engage with our customers in a more meaningful and targeted way,” said Jim Davey, CMO of Destination XL Group.
With Infor CloudSuite CRM and Infor Loyalty powered by CrowdTwist, DXLG will move to a comprehensive customer data platform that offers deep insights into the customer’s preferences and behaviors. Along with Infor OCCM, a leading segmentation solution, DXLG is positioned to create a differentiated customer engagement experience, drive growth and boost customer satisfaction over the coming years.
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In addition, Three Deep’s functional and technical knowledge of Infor customer engagement solutions and their data-informed approach to digital marketing drives tangible business results for their customers. The company will support DXL through this transition. “Three Deep has had tremendous success bringing customers live on Infor software,” said Dave Woodbeck, CEO, Three Deep. “Expanding our partnership with this most recent engagement speaks to the strength of our relationship with Infor and the commitment we have to retail customers by providing innovative solutions that address their digital transformation needs to improve the consumer experience.”
“All retailers want satisfied and loyal customers, but that challenge is greater than ever. The Infor ‘Everywhere Consumer’ strategy enables retailers to be predictive, connected, and agile with their customer engagement, so they can offer consistent, relevant and thrilling offers, insights and experiences. With advanced customer analytics, Infor Retail can help retailers engage their customers in a thoughtful way,” continued Tollefson.
Infor’s Retail division now supports more than 2,500 global fashion, retail, and grocery brands who work with Infor to modernize operations and take advantage of the latest consumer and business technologies — mobile, social, science and cloud.
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