Gismart Launches a Brand New Game Exclusively on Snapchat
In partnership with Snap, Gismart is launching a real-time multiplayer game Color Galaxy on Snapchat platform. The game was exclusively created for Snap Games.
In Color Galaxy, players can conquer the planets with friends on Snapchat. Featuring Bitmoji, Color Galaxy allows Snapchatters to invoke their inner galactic conqueror, in a fast-paced and wildly entertaining multiplayer game. Snapchatters compete to get the most territory by driving cool custom cars or perhaps even a chicken and as Color Galaxy incorporates Bitmoji into the game, Snapchatters can easily spot their friends driving around.
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In a race for half the map, Snapchatters draw lines to close their colour loop and expand their territory, but beware; while you can cross an opponent’s line to take their life. There are no in-game purchases, but successful games will result in a reward of coins that can be redeemed for new personalization options including new vehicles, territory colours or sound effects.
With focus on mobile games and entertainment apps, Gismart has been exploring other gaming platforms to expand the user reach and create stronger brand identity. Gismart has over 500 million installs on mobile and is known for a solid portfolio of music entertainment apps and recent success with hyper casual and idle games publishing. As a bootstrap business, Gismart has been experiencing a fast growth from 2017 onwards showing 2000% revenue increase and reaching close to $100m in revenue in 2019.
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“Snap Games is all about sharing experiences with your friends, even when you can’t be together. Color Galaxy is a brilliant example of this, letting friends conquer the galaxy, with or against each other, directly from chat. We’re excited to bring this fun, fast-paced, and competitive new game to our Snapchat community,” said John Imah, Snap’s Head of Games Partnerships.
The Snap Games platform debuted in April 2019 and currently has 12 original titles and games on the platform from few developers including Gismart, Zynga and Zeptolab.
“We’re thrilled to join the Snap Games platform and introduce players to the whimsical, customizable worlds of Color Galaxy. Tapping into Snap’s social features like Bitmoji avatars, Snippets, and augmented reality Lenses make it even easier for Snapchatters to connect with their friends and share fun moments from the game. A gaming experience like this can only come to life on Snapchat, and we can’t wait to see the response from Snapchat Users worldwide,” said Lana Meisak, VP Business Development and Marketing at Gismart.
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