iQIYI Named In Top 20 Chinese New Economy Brands alongside Tencent and Alibaba

By PRNewswire On Jul 9, 2018

iQIYI Is the Only Online Entertainment Platform in the List

iQIYI Inc., an innovative market-leading online entertainment service in China, today announced it has been honored as one of China’s New Economy Top 20 Brands at the New Economy Forum hosted in Beijing by Economic View, China News Services’ new financial media arm. The list is a rundown of the most powerful players in the Chinese tech industry, featuring the likes of Alibaba, Tencent, and Baidu. iQIYI was the only online entertainment platform to be included in the Top 20, showing that iQIYI’s powerful combination of the best entertainment content with the most advanced technology has cemented its place among China’s leading technology companies.

The New Economy Top 20 award was co-issued by the Economic View Research Institute and Qingbo Big Data Corporation. The list seeks to determine the most important brands to the Chinese public and was compiled using big data to comprehensively evaluate more than 100 Chinese businesses, considering factors including internet exposure, public recognition, and media coverage.

“We are thrilled to be named to this list alongside so many of the most exciting and innovative companies in the Chinese economy,” said Chen Hongjia, iQIYI’s Vice President. “We believe that it is our unwavering commitment to technological innovation and high quality content that has allowed us to attain this honor in such a short period of time. In the future, we will strive to expand our business even further and become the definitive Chinese entertainment platform.”

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As consumer lifestyles and habits change with developments in the fields of internet, digital technology and artificial intelligence (AI), it is more important than ever for companies to be able to constantly innovate and adapt. iQIYI has responded to this challenge by continually investing in IP and creating content that has applications to the entire industry chain. For example, iQIYI’s smash hit The Rap of China, which will broadcast its second season this week, has partnered with 13 well-known brands including Chow Sang Sang and the NBA.

In the eight years since its founding, iQIYI has evolved from an online streaming platform into a comprehensive entertainment provider, producing and distributing a a vast range of content and services including video, games, animation, literature, e-commerce, live broadcasting and more. In the future, iQIYI will continue to pursue its mission of becoming a technology-based entertainment giant, while continuing to play a key role in the development of China’s new economy.