Reorganization to Better Serve Consumers and Industries Tencent Holdings Limited, a leading provider of Internet value-added services in China, announced a …
How to Leverage Partnerships and Martech to Win in China
China is a tough market for Western brands to crack. But with Chinese ecommerce sales surpassing $1.1 trillion in 2017 …
iQIYI Named In Top 20 Chinese New Economy Brands alongside Tencent and Alibaba
iQIYI Is the Only Online Entertainment Platform in the List iQIYI Inc., an innovative market-leading online entertainment service in China, today announced it …
iResearch Data: Tencent Video App Led China Market with 600M MAU in May
Tencent Video App was reported by iResearch to lead the Chinese online video market in three key criteria, including monthly active users (MAU), …
Tencent and L’Oréal Pioneer New Marketing Solutions for “Digital China”
Tencent and L’Oréal Design Innovative Campaigns to Engage Users with Content That Drives Sales Conversions Tencent wowed international CMOs at …
Tencent Video Leads Chinese Online Video Industry with 62.59 Million Paid Subscriptions
Comprehensive and Premium Content Matrix Caters to Diversified Viewers’ Demand Whilst Self-Commissioned Programs Drive Its Paid Subscription Growth Tencent Video …
Tencent Social Ads Platform Names Adjust a Certified Ads Measurement Partner
Asia Market Expansion Continues for Leading Mobile Analytics and Attribution Company, Which Launched Its Infrastructure Expansion into China Earlier This …
Tencent Video Demonstrates Original Content At Cannes To Accelerate Its Output To Global Market
Tencentvideo Presented 12 Self-Commissioned Dramas At Cannes On October 16, Tencent Video, the leading online video platform in China, attended 2017 Cannes Film Festival’s TV channel …
Advertising Week New York: Tencent Illustrates a Digital Future
Advertising Week New York, the largest annual conference of global advertising and marketing professionals, held its 14th opening ceremony on Sep. 25th. …
Tencent And WeChat Deliver New Ways For U.S. Marketers To Directly Engage Nearly One Billion Chinese Consumers
Tencent’s International Business Group (IBG) Unveils New Advertising Solutions, Providing Unprecedented Access to Chinese Consumers Both in China and the …
A modern, Big Data-based advertising era is coming, says Sy Lau, Tencent’s Head of Marketing
Following Tencent’s structural adjustments, Tencent’s Senior Executive Vice President SY Lau, who has always been in the limelight, was given a …