Ogilvy And Publicis Vets Unveil BlueOcean, An AI Platform
BlueOcean makes it easy for executives and marketers to make dynamic decisions with on-demand auditing and market intelligence
BlueOcean launches out of stealth after two years in development to provide AI-driven brand audits for just $17,000 in seven days. The company, which has worked with hundreds of brands including Microsoft, Panda Express and Pabst Blue Ribbon is harnessing algorithms to speed up the time it takes to get brand insight and strategy recommendations that drive business outcomes at a fraction of the cost.
Co-founded by CEO Grant McDougall, COO/President Liza Nebel, and Chief Data Scientist Matthew Gross, BlueOcean’s founding team brings experience in brand building for Chevron, AT&T, HP, Toyota, Samsung, Disney, American Express, Apple, Microsoft, and others. The trio co-founded BlueOcean after realizing much of the data mining and analysis needed for brand strategizing could be automated and at the same time, it could offer actionable advice that marketing teams and c-suite executives could deploy quickly.
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“We have built our company to help navigate change and revolutionize the way marketing and strategy is done forever. Speed is the only true competitive advantage for brands and that’s where we come in,” said Grant McDougall, CEO and co-founder of BlueOcean.
“Brands are drowning in data when all they actually want is the answer,” Liza Nebel, COO and President of BlueOcean. “With every facet of their business under review, executives need strategic counsel and an unbiased perspective to identify whitespace, weaknesses and act before their competitors can.”
AI-Brand Management for Brands
BlueOcean’s core product provides AI-informed brand strategies that cost just $17,000 in seven days, a process that typically takes months to compile and cost nearly $1 million by legacy branding agencies.
The platform is incredibly easy to use; to begin a company will simply:
Input its web/social URLs
Provide a list of competitors
Then, BlueOcean uses an automation-first approach to analyze hundreds of data sources against proprietary algorithms to inform its recommendations
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The resulting report informs brands on how to unlock growth relative to competitors. Using a unique outside-in approach to data, BlueOcean delivers actionable recommendations generated from a proprietary data model that precisely maps where the brand sits within the marketplace. The recommendations are relevant to the c-suite and to an individual channel owner providing leaders and practitioners with the confidence to act.
“BlueOcean has become a great addition to further enable us to sharpen our ability to monitor, understand and act through the lens of brand across all of our commercial offerings,” said Tim Hoppin, Director Brand Strategy at Microsoft. “We’re excited to work with BlueOcean and use their tools and expertise to strengthen our relationship with the millions of global customers we connect with daily.”
The power of BlueOcean’s service is that it provides brands with real-time strategic roadmaps and actions on what they can do this quarter, next quarter, and in the next year to improve their brand. What’s more, BlueOcean can be part of the M&A process to evaluate a brand’s positioning and value within the market at a fraction of the cost and time it usually takes.
In just two years since its inception, BlueOcean has already seen significant demand for its services and has already helped hundreds of organizations with brand strategy including global consumer goods companies, private equity firms, national restaurant chains, market research firms, and others.
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