Research for both midmarket and enterprise buying segments leverages unique methodology to identify best-fit solutions.
Paradigm B2B announced today the wide release of its annual research focused on B2B e-commerce solutions offered in both the midmarket and enterprise buying segments. Developed by Paradigm B2B CEO and B2B e-commerce expert Andy Hoar, both the Paradigm B2B Midmarket and Enterprise Combines are now available for free download from several of the vendors evaluated in the research.
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Paradigm B2B’s Combine reports, now in their third year, are distinctive because they are not based on oversimplified, “winner-take-all” 2×2 boxes. Andy Hoar and his team use a unique methodology based on 35 criteria, including 65+ customer interviews, and evaluate solutions individually in key performance areas, similar to how professional sports leagues evaluate the skills of draft candidates.
“The Combine is quite unique in that it doesn’t focus on composite scores that often highlight vendors who are good at many things but perhaps not great at anything,” said Sean Donovan, Digital Channels Manager at MSA Safety. “What sets the Combine apart is that it evaluates solutions in distinct categories, which enables our respective teams to really zero in on who excels in a particular area.”
“I trust Andy Hoar’s work. He’s covered the space for years and knows a great deal about B2B e-commerce platforms. Many people turn to Andy for critical B2B insights,” said Adrienne Hartman, Senior Director of Ecommerce & Campaign Sales at J.J. Keller & Associates, Inc.
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