“We designed Google Pay to help consumers and merchants engage and transact more conveniently and securely,” said Josh Woodward, Director, Google Pay. “The Google Pay platform creates opportunities for merchants to deepen customer engagement in creative ways with easy payments, offers, rewards, and customized, dynamic content.”

Marketing Technology News: Marketers Now Able to Pinpoint Why Visitors Aren’t Engaging in their Digital Experience

For cities seeking a seamless way to reach more parkers and expand the adoption of cashless payments, the new Google Pay application is an excellent solution. “We’ve been looking for ways to improve the adoption of mobile pay parking in Boston while keeping residents safe,” said Greg Rooney, Commissioner of Transportation, Boston. “Passport’s integration within the Google Pay app is an exciting step forward in reaching this goal.”

This is just one of many payment options Passport is bringing to cities. “We believe paying for parking digitally should be as simple and accessible as possible,” says Khristian Gutierrez, Chief Revenue Officer for Passport. “Making Passport Parking available within Google Pay is a natural extension of our application, and is part of our mission to create seamless parking experiences for our clients through the Passport Operating System.

Marketing Technology News: Hootsuite’s Social Trends Report Helps Marketers Ride the Lightning Bolt of Social Into 2021