AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adapex, Adelphic, Crystalead, Catalina, Spaceback, to Doceree.
Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity-based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra direct match audiences are now available in a self-service environment across Adelphic’s omnichannel DSP. With this identity-based integration, Adelphic clients now have access to Adstra’s entire syndicated audience taxonomy and can create custom audience segments as well.
As a measure to ensure the highest level of client satisfaction with its state-of-the-art advertising platform, digital marketing company Crystalead has joined hands with Purchase Guard and has become a participant in its proprietary mechanism. All of Crystalead’s users will now gain complete transparency regarding acquisitions as well as the assurance that all measures are taken to meet their satisfaction level.
Cadent, the advanced TV platform company, announced an expansion of its strategic partnership with Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers. Catalina will use the Cadent Platform to expand its marketing services to include linear TV, advanced TV, and OTT programming as part of its BuyerVision managed service, which also includes digital and in-store activation.
Spaceback, the creator of Social Display advertising, and Brand Networks, a leader in solutions and media for the retail sector, have begun activating campaigns using an industry-first solution that is set to revolutionize programmatic creative. The new platform automatically and instantaneously converts social posts into display ads as soon as they are posted, allowing brands to leverage their investment in original social content to automatically power its display ad creative.
Doceree Inc, the first global network of endemic platforms for programmatic marketing, launched on Wednesday first Text-based Programmatic Ads for Pharmaceutical brands with a view to making Rx drug marketing effective and efficient. The company is on a mission to accelerate digital adoption among Rx drug brands globally. With the latest product release, Doceree is aiming to cut the high level of approvals required for making a digital campaign live and create an environment that is conducive for digital ways of working. This will help facilitate ease of approval and ease of optimization, resulting in better efficiency of digital campaigns.
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