VIVA Entertainment Group, Inc., a distributor of Over-The-Top (OTT) IPTV content to consumers in a bundled subscription format, announced that it has executed a deal with in-app marketing company, BidWin, Inc., as part of the Company’s overall strategy to increase visibility in the market place and grow its subscriber base.
Under the terms of the Agreement, Viva will utilize BidWin’s +200,000 in-app network for marketing and advertising initiatives which assists content creators and providers wanting to drive digital asset awareness and monetization. BidWin will utilize programmatic performance buying to distribute Viva promotional materials globally to 200,000+ apps with an audience of over 2M+ unique visitors. Using advanced AI targeting and enhanced taxonomy strategies, BidWin believes it can increase Viva’s visibility and subscriber base tremendously.
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Johnny Falcones, VIVA’s Chairman and Chief Executive Officer, commented, “The addition of BidWin as a partner brings a breath of fresh air to our sales and marketing strategies by exposing our product to a massive world market. Working with them daily to re-target certain markets helps us see and explore avenues that are untapped in the space. I believe they are a great part of what we are doing and looking to do in the years ahead in order to make Viva a forced in the OTT space. We have created what we consider the gold standard OTT delivery product; the objective now is to increase awareness and subscribers. Every day we get closer and closer to the finish line where all the hard work, patience and perseverance will pay off.”
Tony Thielman, serial entrepreneur and Bidwin Founder/CEO said, “This newest partnership is an exciting opportunity to leverage our expertise in monetization to deliver better brand awareness and visibility to Viva and its products. We’re also looking forward to expanding this strategy to help content creators, media companies, and entertainers optimize their digital presence while maximizing their revenue. We believe this has been a mostly ignored segment of digital promotion and that with the help of Viva, we can create those connections that previously did not exist.”
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