in app marketing

Do you have an app for your business? If yes then chances are you’ve spent a lot of time, effort and money on it. People are even downloading your app, but there isn’t any cash flow-yet. While there are several ways of monetization, you need to choose the ones that are most suited for your app. Being specific about how would you monetize from day one will allow you to understand whether your customers are ready to pay for the solutions you offer or not. And that’s an essential part of validating the mission of your…

VIVA Entertainment Group, Inc., a distributor of Over-The-Top (OTT) IPTV content to consumers in a bundled subscription format, announced that it has executed a deal with in-app marketing company, BidWin, Inc., as part of the Company's overall strategy to increase visibility in the market place and grow its subscriber base. Under the terms of the Agreement, Viva will utilize BidWin's +200,000 in-app network for marketing and advertising initiatives which assists content creators and providers wanting to drive digital…

This Promising Move by Google Helps It Garner Positive User Sentiments and Reinforce Brand Value On November 14, 2018, Google announced the launch of its brand new application that is specially tailored for small and medium businesses. This development from Google seems to have emerged due to a global trend in how businesses are being conducted today. Consumers are increasingly searching for information over the internet about eateries, stores and recreational places, among others. Google has now opened a channel for…

Clients Increase Click-Through Rates of Facebook Playables by 50 Percent Using Bidalgo’s Ai-Based Ad Automation Software and Services Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced the launch of a new suite of products and services to support playable ads on Facebook and other leading ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality…

Results Reveal that On-the-Go Omnishoppers Lead to Highest Lifetime Sales Value, Along With Driving Higher Conversion Rates and In-App Sales on Mobile vs. Shopping Apps Criteo, a commerce marketing company, has disclosed its Global Commerce Review conducted for Q1 2018. The report analyzes purchase and browsing data from more than 5000 retailers spread across 80 countries. The outcome indicates that present-day shoppers opt for purchases on-the-go, and they are active across every browsing environment. Jonathan Opdyke,…

Maor Sadra Managing Director and CRO, AppLift What is the ‘State of Data-driven App Marketing’ in 2018? Most B2B marketers and tech leaders find this a tricky question, and rightly so. With so much happening in the app industry, especially around mobile marketing and advertising in a mobile-first marketplace, B2B marketing teams are looking to blockchain technology for answers. To dive deeper into how blockchain technology could impact mobile advertising campaigns in 2018, we spoke to Maor Sadra, Managing Director and…

TheoremReach'  Introduces a New App Monetization Strategy in the Market, Where Only 1% out of 3.5 Million Apps See Financial Success With the Google Play store now offering over 3.5 million apps (and counting), the world of app development has never been more competitive. By some estimates, less than 1% of apps ever become "financially successful." And out of those apps that are making money, over 98% of them are free to download. As a result, publishers need new and innovative ways to monetize their apps. Gone are the…

Expands impact of DV Mobile In-App Measurement Solutions DoubleVerify (DV), the leading independent provider of digital media measurement software and analytics, announced that the company has incorporated the new IAB Tech Lab open measurement software development kit (OM SDK) as an important enhancement to DV's mobile measurement solution. Combining DV's certified MRAID Viewability solution with the OM SDK, will enable DV to provide the broadest coverage in measuring the quality of mobile in-app advertising in the…

UPLTV Expands Its Team with the Addition of Carl Cai, Wayne Li, and Veronica Lim.  UPLTV, an AI-driven ad mediation platform, recently announced its global business expansion and team. The initiative will be led by Carl Cai, appointed Vice President of international business development for UPLTV. Additional appointments include Wayne Li, who will act as general manager of Southeast Asian operations, and Veronica Lim, who will head business development in South Korea. "We are focused on expanding our business to global…

UPLTV's Report Was Based out of 30 Million Ad Impressions Combined from IoS and Android Devices. UPLTV, focused on mobile game ad mediation, released its February 2018 Global Mobile Game Advertising Monetization Data Report. This report is based on the data collected from over 30 million ad impressions on iOS and Android devices. Ad impressions are categorized based on casual, match-three, and casino games. For each category, the advertising monetization indicators eCPM (effective cost per mille) are collected and stats…