in app marketing Archives

AI/ML, In App Marketing, Native & Programmatic Advertising, Social Media Advertising

Bidalgo Announces Support of Playable Ads on Facebook and Other Platforms, Offers Free Ad Production for Qualifying Advertisers

Clients Increase Click-Through Rates of Facebook Playables by 50 Percent Using Bidalgo’s Ai-Based Ad Automation Software and Services Bidalgo, a

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prwebMay 11, 2018, 6:50 pmMay 11, 2018 0 188

Criteo’s Global Commerce Review for Q1 2018 Highlights Mobile-First Psyche of Customers

In App Marketing

Criteo’s Global Commerce Review Highlights Mobile-First Psyche of Customers

Results Reveal that On-the-Go Omnishoppers Lead to Highest Lifetime Sales Value, Along With Driving Higher Conversion Rates and In-App Sales

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MTS Staff WriterMay 11, 2018, 4:45 pmMay 11, 2018 0 350

Tech Bytes

TechBytes with Maor Sadra, Managing Director and CRO, AppLift

Maor SadraManaging Director and CRO, AppLift What is the ‘State of Data-driven App Marketing’ in 2018? Most B2B marketers and

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Sudipto GhoshMay 4, 2018, 5:50 pmMay 4, 2018 0 919

Audience Data, In App Marketing

TheoremReach Rewarded Surveys: A New App Monetization Strategy

TheoremReach’ Introduces a New App Monetization Strategy in the Market, Where Only 1% out of 3.5 Million Apps See Financial

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PRNewswireApril 18, 2018, 8:03 pmApril 18, 2018 0 131

Analytics, In App Marketing

DoubleVerify Adopts New IAB Tech Lab Open Measurement SDK

Expands impact of DV Mobile In-App Measurement Solutions DoubleVerify (DV), the leading independent provider of digital media measurement software and

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PRNewswireApril 11, 2018, 4:20 pmApril 11, 2018 0 120

AI/ML, In App Marketing, Mobile Advertising

UPLTV Expands Mobile Ad Mediation Business Globally with New Team

UPLTV Expands Its Team with the Addition of Carl Cai, Wayne Li, and Veronica Lim. UPLTV, an AI-driven ad mediation

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MTS Staff WriterMarch 26, 2018, 10:59 pmMarch 26, 2018 0 163

In App Marketing, Mobile Advertising

UPLTV Releases Latest Monthly Global Mobile Game Advertising Monetization Data Report

UPLTV’s Report Was Based out of 30 Million Ad Impressions Combined from IoS and Android Devices. UPLTV, focused on mobile

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PRNewswireMarch 21, 2018, 3:50 pmMarch 21, 2018 0 192

In App Marketing

Tapjoy Research: Mobile Gaming Apps Provide Higher Brand Engagement Than Social Apps

Mobile media is taking marketers by storm. Gaming apps, in particular, have proved to be high ROI-churner in 2016 compared to

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Sudipto GhoshJanuary 24, 2017, 1:19 pmMay 23, 2017 1 355

Interview with Jon Clarke, CEO, Cyance

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

Interview with Henry Bruce, SVP Marketing, Contently

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

Interview with Jesper Theill Eriksen, CEO, Templafy

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Real-life Food Photography Drives Marketing

Key Takeaways from the SiriusDecisions Summit 2018

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

The FIVE Key Building Blocks for a Solid ABM Foundation

3 Pivots Marketers Need to Make to Improve Marketing Performance

Why Should ‘Grey Area’ Players Fear GDPR?

Adobe Brings Accurate Attribution with Advertising Analytics

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

Ask Yourself, What’s Bringing Audiences to Your Website?

in app marketing

Criteo’s Global Commerce Review Highlights Mobile-First Psyche of Customers

TheoremReach Rewarded Surveys: A New App Monetization Strategy

DoubleVerify Adopts New IAB Tech Lab Open Measurement SDK

UPLTV Expands Mobile Ad Mediation Business Globally with New Team

UPLTV Releases Latest Monthly Global Mobile Game Advertising Monetization Data Report

Tapjoy Research: Mobile Gaming Apps Provide Higher Brand Engagement Than Social Apps

Uberflip Reveals Meaningful Content Experiences Positively Influence Marketing and Sales Conversions

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

The State of Creative Collaboration – First Annual Survey, Presented by Hightail

The Future of a Modern Workplace: “HumAIns” are Coming

Marketo 2017 Marketing Benchmark Report: Centers of Excellence Key to Boost MarTech Adoption and Maturity

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