VIVA Entertainment Group, Inc., a distributor of Over-The-Top (OTT) IPTV content to consumers in a bundled subscription format, announced that …
Google Launches a Free Business Application for Small and Medium Enterprises
This Promising Move by Google Helps It Garner Positive User Sentiments and Reinforce Brand Value On November 14, 2018, Google …
Bidalgo Announces Support of Playable Ads on Facebook and Other Platforms, Offers Free Ad Production for Qualifying Advertisers
Clients Increase Click-Through Rates of Facebook Playables by 50 Percent Using Bidalgo’s Ai-Based Ad Automation Software and Services Bidalgo, a …
Criteo’s Global Commerce Review Highlights Mobile-First Psyche of Customers
Results Reveal that On-the-Go Omnishoppers Lead to Highest Lifetime Sales Value, Along With Driving Higher Conversion Rates and In-App Sales …
TechBytes with Maor Sadra, Managing Director and CRO, AppLift
Maor Sadra Managing Director and CRO, AppLift What is the ‘State of Data-driven App Marketing’ in 2018? Most B2B marketers …
TheoremReach Rewarded Surveys: A New App Monetization Strategy
TheoremReach’ Introduces a New App Monetization Strategy in the Market, Where Only 1% out of 3.5 Million Apps See Financial …
DoubleVerify Adopts New IAB Tech Lab Open Measurement SDK
Expands impact of DV Mobile In-App Measurement Solutions DoubleVerify (DV), the leading independent provider of digital media measurement software and …
UPLTV Expands Mobile Ad Mediation Business Globally with New Team
UPLTV Expands Its Team with the Addition of Carl Cai, Wayne Li, and Veronica Lim. UPLTV, an AI-driven ad mediation …
UPLTV Releases Latest Monthly Global Mobile Game Advertising Monetization Data Report
UPLTV’s Report Was Based out of 30 Million Ad Impressions Combined from IoS and Android Devices. UPLTV, focused on mobile …
Tapjoy Research: Mobile Gaming Apps Provide Higher Brand Engagement Than Social Apps
Mobile media is taking marketers by storm. Gaming apps, in particular, have proved to be high ROI-churner in 2016 compared to …