Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Krisp (In App Marketing), Nintex (Marketing Automation), PureB2B (B2B Data), Sytel (Unified Communications), to BrainSell (Customer Experience Management).
Krisp, the AI-powered noise removal app that works with any conferencing, recording and podcasting service, announces a $9 million Series A-1 led by RTP Global, the early stage venture capital firm. The round also includes participation from existing investor Storm Ventures, the B2B venture capital firm focused on enterprise investments. Krisp delivers a best-in-class AI-powered noise removal app that enables users to remove background voices, barking dogs, room echoes and anything else that can disturb virtual meetings. It works with Zoom, Meet, and 1000+ other apps out of the box. It is used by individuals as well as by more than 1,000 enterprises across the world. Krisp enables all its users to become more effective communicators in an increasingly digital-first world. Krisp saw tremendous growth in 2020, with active users growing 20-fold. 2020 also saw Krisp named a Gartner Cool Vendor and receiving three awards: Forbes AI 50 Most Promising Startups, Forbes Cloud 100 Rising Star, and TIME 100 Best Inventions.
Nintex, the global standard for process management and automation, announced the latest enhancements to the company’s next generation cloud platform, Nintex Workflow Cloud®, which features seamless integration with Nintex Analytics to provide customers and partners with real-time data analytics related to the performance of their digital workflows. Nintex Workflow Cloud is a cloud process platform helping organizations digitally transform their operations. The platform features integrated capabilities for process mapping, process optimization and end-to-end automation including robotic process automation (RPA), workflow automation, digital forms, DocGen® and more. Deep cross-platform integrations with Nintex Workflow Cloud facilitate the unification of current and new workflows with existing systems of record whether through Microsoft 365, Google, Salesforce, legacy or on-premises tools.
PureB2B Launches PurePredict, Uses Multi-Source Intent Data to Change the Future of Demand Generation
PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, announced the launch of PurePredict, which combines three distinct sets of intent data and synthesizes it using the company’s predictive analytics technology, to give B2B sales and marketing teams the insights they need to increase conversion rates, pipeline generation and ROI. By combining first party and third party content consumption and web trigger sources, PureB2B seamlessly tracks over 600,000 sites and three million companies, while still maintaining high thresholds of valid intent engagement. PureB2B also expects to integrate additional categories of intent data beyond First-Party, Trigger-Based, and Content Engagement in the coming months.
Sytel Announces Softdial Contact Center (SCC) Client on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace
Sytel announced it has launched SCC Client on Salesforce AppExchange, giving users easy access to the multi-session, multi-channel functionality provided by Sytel’s Softdial Contact Center (SCC) cloud platform. SCC ensures that inbound SLAs are maintained and agent time is best utilized with automatic blending and load-balancing of both voice and text-based sessions. The SCC Client is embedded in the Salesforce client (Lightning version only), and enables Click-to-Dial within Salesforce records, screen-pops of customer details, and logging of completed sessions. Using the SCC client, agents can work securely in an office, at home, or anywhere there is an internet connection, using the integrated WebRTC phone.
BrainSell, the growth enablement company specializing in end-to-end business technologies consulting and implementation services, has unveiled a seamless integration between Aircall, the cloud-based phone system of choice for modern brands focused on growing their business, and SugarCRM, the world’s first no-touch, time-aware customer experience platform. The Aircall Plugin for SugarCRM syncs all your call engagement data between the two platforms. This enables companies to keep SugarCRM up to date while positioning reps to continue engaging prospects appropriately within Aircall. By allowing users to create, update, and convert leads inside of Aircall, you ensure that no data is slipping through the cracks due to human error. Removing the complexity of manual data migration lets reps focus on selling while guaranteeing data is always up to date.
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