Consumer Acquisition’s Creative Marketplace Now Supports Google Universal App Campaigns

By PRNewswire On Nov 15, 2017

Consumer Acquisition's Creative Marketplace Now Supports Google Universal App Campaigns

The Creative Marketplace Is First To Offer Ad Design Services For Both Facebook Ads And Google’s Universal App Campaigns.

ConsumerAcquisition.com, a Facebook and Instagram Marketing Partner offering the world’s first end-to-end user acquisition platform, today announced that Google is now available as a channel in its Creative Marketplace. For the first time, advertisers can access high performance videos, images and ad copy from a unified creative marketplace that engages video editors, designers and ad copy writers for Facebook, Instagram and Google universal app campaign designs.

Brian Bowman, CEO of Consumer Acquisition, said: “Since launching our Creative Marketplace in the summer, we’ve received tremendous interest from advertisers encouraging us to support the creation of videos and images for Google’s universal app campaigns (UAC). Today, we’re thrilled to announce our full support for Google’s UAC campaigns. With UAC, an advertiser can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign.”

Consumer Acquisition’s proprietary Creative Marketplace offers creative innovation at scale through access to a global network of video editors, designers and ad copy writers. Advertisers write a creative brief or collaborate with a concierge service for brief writing and creative management, and then receive videos, images and ad copy ready for testing. After launching selected creatives, performance reports automatically identify poor performers and recommend new ad creative launches. Additionally, the platform offers enhanced reporting capabilities by rolling up data across creatives elements and drilling down to uncover meaningful insights and robust ad building capabilities.

Bowman continued, “It’s imperative for our advertisers to launch and test creatives continuously on the two largest online advertising platforms: Facebook and Google. The ability to achieve and sustain return on ad spend (ROAS) is largely driven by an advertiser’s creative testing process – and we make this easy through our Creative Marketplace.”