Crayon announced a yearlong Community Partnership with the Product Marketing Alliance (PMA), an organization dedicated to enabling the success and professional development of product marketers everywhere. With thousands of dedicated members representing some of the world’s biggest brands, the PMA has made quick and impressive progress towards their ongoing goal of elevating the product marketing discipline.
The announcement comes four months after product marketers crowned Crayon “the undisputed champion of competitive intelligence tools” via the 2020 PMA Pulse.
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“At Crayon, we have built the competitive intelligence platform of choice amongst product marketers,” shared Laura Taylor, Crayon’s CMO. “We could not be more excited to take this step in our relationship with such a pivotal and vibrant community.”
As a PMA Community Partner, Crayon will connect with and empower product marketing professionals on a deeper level than ever before — through articles, podcasts, webinars, festivals, and more. “As PMA members know, there is never a shortage of trends, innovations, or best practices to discuss,” said Taylor. “Through a variety of media, we will provide a one-of-a-kind perspective that product marketers can leverage as they work to build and maintain competitive advantages in their respective markets.”
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Richard King, Founder of the Product Marketing Alliance, also shared his excitement: “Competitive intelligence should be a crucial part of any product marketing strategy because without the knowledge it allows us to access, products and businesses cannot develop to their full potential. That’s why tools like Crayon are so invaluable when it comes to dominating your market. We’re incredibly proud to be partnered with game-changing organizations like Crayon and super excited to be sharing the news of our new Community Partnership. Crayon shares our future-focused, human-centric approach and we can’t wait to be collaborating on a deeper level to elevate product marketing functions around the world even further.”