Pacvue Empowers Campaign Management And Optimization For Amazon DSP

Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite.

Pacvue, a leading enterprise platform for brands, sellers, and agencies to manage online retail advertising, today announced support for self-serve advertising via Amazon DSP. Through Pacvue, marketers can now enhance their Amazon Advertising strategy with a full suite of programmatic media.

Marketing Technology News: MarTech Interview with Shalin Jain, CEO at HappyFox

Amazon DSP helps programmatically reach audiences both on and off Amazon.com with display, video, and audio ads. Amazon DSP can be used to remarket to audiences that have visited a product page, build brand awareness to engage new customers, reach in-market audiences, and more. In conjunction with other Amazon Advertising products also supported through Pacvue, such as Sponsored Products, Sponsored Brands, and Sponsored Display, Amazon DSP is a meaningful addition to a full-funnel marketing strategy.

Now, advertisers can manage their Amazon DSP campaigns directly in Pacvue, taking advantage of the intelligent automation features, bid optimization, and robust reporting tools that brands and agencies alike have come to depend on from Pacvue. By combining holistic performance insights in a single experience and surfacing recommended actions, advertisers can save time managing campaigns, while building a robust strategy to meet their unique business objectives.

“Brands are increasingly looking for innovative ways to reach their target audience on and off Amazon and stay competitive online,” said Melissa Burdick, President of Pacvue. “Adding Amazon DSP to our solution set helps our clients to drive growth from a wider variety of ad types, channels, and audiences, and by managing campaigns in a single experience, our clients can access the insights they need to make smarter decisions about their media spend.”

Built by eCommerce veterans, and supported by an expert team of practitioners dedicated to guiding online retail advertisers through new ad strategies, Pacvue is extending the successful approach from its software solution for Amazon sponsored ads to Amazon DSP.
Features include:

• Smart Optimization Tools: Save time without sacrificing performance with configurable rules, AI algorithms, precise automation functions, and dayparting capabilities, including time-of-day bid multipliers.
• Budget Management: Control monthly and daily spend, budget pacing, and forecasted spend.
• Detailed Reporting and Insights: Gain actionable and unique recommendations, as well as competitive intelligence, customize and schedule reports and notifications, and measure Amazon DSP performance side-by-side with other retail media.

“By using Pacvue, we can manage all different ad types within one tech platform, rather than doing it manually. It allows us to make adjustments so much faster than we were able to do previously,” said Cheryl Ryan, General Manager, eCommerce at Instinct, a leading pet food brand and Pacvue client. “Instinct has been able to execute numerous, high impact, test & learns to inform our paid search and display media strategies.”

“Pacvue’s new DSP feature offers brand advertisers the critical reporting insights to refine their campaigns, and to help generate even better results from their Amazon DSP investments,” said Liz Adamson, VP of Advertising at Buy Box Experts, a leading performance marketing agency supporting brands selling on Amazon. “We are excited to be working with Pacvue to provide best-in-class DSP service to brands.”

Enabling campaign management for Amazon DSP furthers Pacvue’s vision of providing a holistic solution for advertising, marketing automation, and retail intelligence to help brands grow online.