Emplifi, the leading unified customer experience platform, today announced it has been recognized by CRM Magazine as a Top 100 CRM provider. As part of its July/August 2021 issue, CRM Magazine has identified the hottest trends and technologies within the three pillars of CRM: Customer service, marketing and sales. In addition to highlighting key trends across the CRM space, the publication has curated a list of the top 100 CRM providers to help businesses find a solution that best fits their customer service, marketing and sales targets.

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“The solution providers that make up this year’s CRM Top 100 have been chosen based on their ability to connect companies with customers and prospects throughout the entire customer lifecycle, a need that rapidly became a top priority during the last 15 months. Brands need CRM platforms that tie together all aspects of the customer journey, from marketing, social media and sales to customer service and commerce. We put together this list to help business leaders find comprehensive CRM solutions that improve their CX programs and boost overall outcomes,” said CRM Magazine Editor Leonard Klie.

As the go-to resource for information, products, and services connected to the CRM industry and user marketplace, CRM aims to give organizations the insights they need to refine their CRM strategies. In its report on the Top 100 CRM Vendors, the publication emphasizes how digital transformation efforts shifted into overdrive during the past year, putting a greater reliance on digital buying journeys and significantly reshaping how companies interact with their customers. The technology solutions acknowledged in the Top 100 CRM list make these changes possible, and should be on the shortlist of providers before making any buying decisions as they enable companies to embrace the new normal.

“Being named a Top 100 CRM solution provider is a huge honor for us as it has been less than two months since we launched Emplifi, by joining forces between Astute Inc. and Socialbakers. Our mission is to provide a unified CX platform that gives brands the tools they need to support consumers at every touchpoint of the buyer journey and ultimately close the customer experience gap. We saw this critical need in the market and industry at large, and set out to fill it — seeing Emplifi on this list is an enormous validation of our efforts,” said Emplifi CEO Mark Zablan.

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