Formstack Announces BI-Directional Data Sync Software, Formstack Sync

Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect information and put it to work, announces the launch of its Formstack Sync product. Formstack Sync is bi-directional data sync software that connects data from enterprise applications via pre-built connectors, standardized object mappings and an easy-to-use web interface. This product is a key component of Formstack’s workplace productivity platform, which also includes software for online forms and surveys, automated documents, and eSignatures.

Enterprise software is often based on mature, on-premise systems with proprietary schemas that do not easily connect to modern SaaS applications. Using a familiar web interface, Sync allows users to synchronize data between these different applications and match records across disparate systems to prevent duplicate data.

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“A lot of enterprise companies are adopting modern SaaS tools to help run their businesses, and they need these tools to talk to legacy CRM and ERP systems that house an abundance of customer data,” said Chris Byers, CEO of Formstack. “Formstack Sync’s expert-level data syncing solutions empower those closest to the data to seamlessly connect critical business systems without relying on the IT department or knowing a single line of code.”

Sync evolved from Formstack’s acquisition of Bedrock Data in February 2019, and it fills a vital space in the company’s larger workplace productivity platform, which helps businesses streamline data workflows through online forms, surveys, documents and signatures. Formstack Sync allows users of Microsoft Dynamics, NetSuite, HubSpot, Marketo and more to establish a bi-directional data sync that keeps records aligned across systems.

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“When recommending data integration approaches for our customers, we look at how the customer will be able to progress the way data syncs over time, without being beholden to custom coding or vendor change orders,” said Amanda Daume, Director of Sales Enablement at Revenue River. “Formstack Sync stands out by allowing users to evolve data synchronization with complex systems without requiring time-consuming custom development.”

According to data from Accenture’s 2019 ERP Trends report, 47% of survey respondents are looking to APIs and third-party solutions to extend the capabilities of their on-premise enterprise resource planning systems.

“Oftentimes, our customers are looking to modernize their sales and marketing approach, but they need to remain in sync with deeply established systems such as Microsoft Dynamics or NetSuite,” said Patrick Biddiscombe, CEO of New Breed. “Bedrock Data, now Formstack Sync, has been our go-to solution to integrate disparate systems without the traditional development timeframes.”

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