HubSpot Introduces Marketing Contacts

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HubSpot, a leading growth platform, announced the launch of marketing contacts, a new pricing model that allows customers to only pay for the contacts they want to market to via email or ads. Customers can also store up to one million contacts they don’t actively market to, such as unsubscribed and bounced contacts, for free.

“New contact pricing has been one of the most-requested feature improvements from HubSpot customers, particularly as we have more businesses managing their entire front office through our platform. We want to encourage growth, not prohibit it with our pricing,” said Brad Coffey, chief strategy officer at HubSpot. “With marketing contacts, our customers will now be able to bring all of their contacts into HubSpot without worrying about paying for ones they won’t be marketing to. Having those contacts in one place will give them the important context they need to better serve and delight their customers.”

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Features of HubSpot Marketing Contacts

With marketing contacts, customers can:

  • Quickly identify marketing contacts with a simple eligibility flow that surfaces all bounced and unsubscribed contacts and requires just a few quick clicks to mark them as non-marketing contacts. Customers also have the option to add custom filters and lists as needed.
  • Store up to one million non-marketing contacts in their database for free, ensuring that all of a company’s contacts are available in one streamlined system.
  • Keep their database clean with the ability to set automatic categorization of marketing and non-marketing contacts.
  • Spend less time worrying about contact limits and shift their focus to what really matters – providing an excellent experience for their customers. Scaled contacts pricing also becomes more cost-efficient as customers increase their number of contacts, allowing them to grow and be rewarded for their success.

“Being able to pay for only the contacts we need is a game-changer for us,” said Matthew Stephens, managing director at eHotelier. “As a growing business, it’s important for us to make sure that the money we spend is giving us the best return on our investment. Marketing contacts helps us do just that by allowing us to focus on delighting our customers without worrying about our budget.”

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Enhanced Customer Experiences

Marketing contacts is the latest in a list of updates HubSpot has made to its pricing and packaging in 2020 to help support businesses through this time of economic uncertainty. Specific updates include:

  • Raised reporting limits across all product tiers, enabling customers to build more than twice as many dashboards in HubSpot.
  • Reduced pricing for the Starter Growth Suite, a set of robust tools designed to help growing businesses get started with marketing, sales, and customer service.
  • Free embeddable meetings, landing pages, and quotes, tools that were previously only available to paying customers and are now part of the powerful and easy-to-use HubSpot CRM.

HubSpot also allows for unlimited seats across its free tools, providing enterprise-level visibility into reporting, results, and more. Together, these features empower businesses to focus less on their budget and more on creating delightful customer experiences.

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