IgnitionOne, a leading global marketing technology and data analytics provider, announced a partnership with Serenata CRM, a leading provider of CRM solutions for hoteliers. Through this partnership, Serenata CRM will leverage IgnitionOne’s real-time customer scoring technology to enhance its existing solution that ties together all touchpoints of the guests’ journey into one central experience platform.

“This powerful combination of IgnitionOne’s real-time data with our vast CRM profiles is creating some of the highest conversion rates we have ever seen across media and email,” said Thomas Hoefer, Managing Director at Serenata CRM. “Real-time, behavior- triggered audience segmenting and personalization of guest communication and offers are key themes of Serenata’s next-generation CRM going into 2019. Helping marketers and brands use their first-party data has proven to be a major lever in driving direct bookings to our customers’ properties.”

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IgnitionOne’s Customer Intelligence Platform enables marketers to identify their most valuable customers by analyzing on-site activity. Using the IgnitionOne Score, Serenata CRM clients can now identify each guest’s level of engagement and lifecycle stage. Each customer’s Score is based on a number of factors, including time spent on-site, products of interest, and existing relationship with the brand.

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Using IgnitionOne’s technology, Serenata CRM’s clients are able to bid more effectively to engage their most qualified customers across Metasearch, RLSA, Display and Facebook. Serenata CRM will also have the opportunity to enrich each brand’s CRM lists with real-time data and create personalized offers based on real-time and full CRM file data points.

“By delivering Customer Intelligence, we are helping marketers build lasting relationships with key customers,” said Christopher Hansen, Chief Product Officer at IgnitionOne. “We’re excited to welcome Serenata CRM as a partner, with the goal of helping marketers build trust to provide better customer experiences. Serenata CRM is a proven leader in the industry, and we look forward to working together.”

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