Browsing Tag

IgnitionOne

Zeta Global Accelerates Growth with San Francisco Office Expansion

Marketing Technology Company Expands on West Coast to Focus on Building Data and Technology Presence, Talent and Products Zeta Global, a data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, today reports the expansion of their San Francisco office located on Market Street. The proliferated presence is intended to deepen Zeta's business focus and investment in data, Artificial Intelligence and engineering technology, as well as raise Zeta's profile as a premiere…

IgnitionOne Partners with Enplug to Spearhead In-Store Personalization

The partnership helps brands to transform the offline customer experience using online insights IgnitionOne, a global marketing technology and services leader, has partnered with digital signage software company Enplug to enable brands to leverage Customer Intelligence to personalize the in-store experience. By utilizing IgnitionOne’s Customer Intelligence Platform, brands can adapt their in-store signage in real-time, creating customizable customer experiences tailored to shopper preferences, seasonal trends, and regional…

IgnitionOne Launches First Ever Customer Data and Media Consultancy

The consultancy guarantees results for global marketers with expert support in customer data management, media execution, and omnichannel personalization IgnitionOne, a global marketing technology and services leader, announced the launch of its media consultancy. IgnitionOne’s team of award-winning digital marketing experts will work with marketers navigating the complexities of advertising and marketing technologies to help them reach their business goals. Offerings include data integration, audience management, paid…

IgnitionOne Identifies $3.2 Billion in Revenue Opportunity for Hotel Marketers

IgnitionOne’s Q2 2019 Hospitality Industry Report Finds 33% Increase in Cart Abandonment Since Q4 2018 IgnitionOne, a global marketing technology and services leader with a focus on the travel and hospitality sector, today announced the release of its Q2 2019 Hospitality Industry Report. The report’s most notable finding revealed that revenue lost to cart abandonment reached an estimated $3.2B – a 33% increase since Q4 2018. Of the increase, luxury hotels saw the highest abandonment rates with economy and mid-scale hotels…

IgnitionOne Positioned as a Challenger in 2019 Gartner Magic Quadrant for Personalization Engines

IgnitionOne, a global marketing technology and services leader, announced it has been positioned by Gartner, Inc. in the Challenger quadrant of Gartner’s Magic Quadrant for Personalization Engines. Evaluation is based on completeness of vision and ability to execute. The IgnitionOne Customer Intelligence Platform enables marketers to find, value and engage their customers across IgnitionOne channels. As a partner to the world’s top marketers, IgnitionOne is dedicated to providing managed service support for clients looking…

IgnitionOne uses Amazon Neptune to Power Identity Resolution at Scale

Amazon Neptune Enhances Ignitionone’s Customer Intelligence Platform with Fast and Efficient Cross-Device and Cross-Browser Audience Activations IgnitionOne, a global marketing technology and services leader, announced its use of Amazon Neptune to further enhance IgnitionOne’s Customer Intelligence Platform (CIP) with amplified identity resolution capabilities, allowing for greater cross-device performance and cross-browser audience activations. IgnitionOne will leverage Amazon Neptune’s extensive database engine to…

IgnitionOne Introduces Industry-First Creative Capabilities for the Market-Leading Customer Intelligence Platform

The Latest Addition to the Customer Intelligence Platform Increases Campaign Effectiveness for Marketers IgnitionOne, a global marketing technology and services leader, announced the latest innovation offered within its Customer Intelligence Platform: predictive analysis on ad creative. This industry-first capability further empowers marketers with data-driven decisions, allowing them to define the success of a campaign before results are gathered. This new capability leverages artificial intelligence and deep learning…

IgnitionOne Partners With Serenata CRM to Provide Customer Intelligence to Hospitality Marketers

Leading CRM Provider to Leverage IgnitionOne’s Customer Intelligence Platform for Real-Time Data and Personalized Marketing IgnitionOne, a leading global marketing technology and data analytics provider, announced a partnership with Serenata CRM, a leading provider of CRM solutions for hoteliers. Through this partnership, Serenata CRM will leverage IgnitionOne’s real-time customer scoring technology to enhance its existing solution that ties together all touchpoints of the guests’ journey into one central experience…

Interview with Will Margiloff, Founder and CEO, IgnitionOne

"Now more than ever, marketers must understand their customers’ true interests to enable effective personalized cross-channel messaging." Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many trailblazers who have helped to revolutionize the digital marketing landscape, with first-of-their-kind digital advertising formats and technologies like Paid Placement, Interstitials,…

FICO Scores and Customers: What Marketers Can Learn from the Power of Scoring

As marketers, you’re working with massive amounts of data to better understand real-time customer behavior, navigate purchase intent, and unify multiple touchpoints across devices. How do you qualify which information is the most impactful for aiding that customer through the purchase journey? A customer engagement score is to marketing what a FICO credit score is to financial services. For years, your FICO credit score has been the defacto way for financial institutions to understand your credit -worthiness. Those…

AppNexus Partners with IgnitionOne to Bring Score-Powered Audiences to Marketers

Leading DSP Provider to Leverage IgnitionOne’s Customer Intelligence Platform to Enhance People-based Marketing at Scale IgnitionOne, a leading global marketing technology and data analytics provider, today announced a partnership with AppNexus, the world’s leading independent advertising technology company. The AppNexus Programmable Platform (APP) will be able to leverage IgnitionOne’s real-time customer-scoring technology. Through this partnership, AppNexus clients will have a more in-depth view of their ideal customers…