Amazon Neptune Enhances Ignitionone’s Customer Intelligence Platform with Fast and Efficient Cross-Device and Cross-Browser Audience Activations
IgnitionOne, a global marketing technology and services leader, announced its use of Amazon Neptune to further enhance IgnitionOne’s Customer Intelligence Platform (CIP) with amplified identity resolution capabilities, allowing for greater cross-device performance and cross-browser audience activations.
IgnitionOne will leverage Amazon Neptune’s extensive database engine to increase its CIP capabilities and extend audience reach through the combination of first and third-party data. The multifaceted cloud strategy will also allow IgnitionOne to dynamically link identities across devices and browsers in real time. This extends IgnitionOne’s Customer Intelligence capabilities through identity resolution and will be at the core of cross-device and cross-channel attribution capabilities.
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“Amazon Neptune enables IgnitionOne to provide enterprise marketers advanced identity resolution, giving them a single view of their customer. With Amazon Neptune, we process hundreds of millions of data points each day which powers personalized 1:1 marketing across all devices and channels,” said Stephen Marshall, Chief Information Officer at IgnitionOne. “Amazon Neptune’s fast and reliable graph database delivers the performance and efficiency we need to connect marketers to their customers.”
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IgnitionOne’s CIP goes beyond traditional Customer Data Platform (CDP) capabilities, giving brands deeper insights for better omnichannel engagement. IgnitionOne’s clients can now reap the benefits of Amazon Neptune’s extensive database and performance metrics while receiving further insights into key audience segments.
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