Data Privacy: Balancing Personalization and Security in the Age of Transparency

Data Privacy: Balancing Personalization and Security in the Age of Transparency

CommPRO.biz, —a B2B digital community serving the public relations/investor relations, marketing, advertising and corporate communications industries— will offer a free webcast on April 26, 2019 at 12 pm Eastern Time exploring “Data Privacy: Balancing Personalization and Security in the Age of Transparency.”

Join Adryenn Ashley, the 6th top woman in 2019’s #Blockchain Power 100 as we navigate the intricacies of blockchain, the new ecosystem around trust, and educate the C-Suite about how to leverage blockchain using real-world examples.

During #SXSW2019, #CrytoVixens Investors Lounge panelists and conversations centered around data privacy, blockchain, AI, GDPR, digital money, sovereign identity, Facebook and how much user data is being collected globally from people, companies, and governments.

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Tech giants, like Google, Facebook, and Amazon have massive transaction records of our digital data. Consumer trust in companies, institutions, governments and (less so) in the media is in crisis. The key question is: How can we own our individual data?

The World Economic Forum suggests a new trust paradigm is beginning to emerge, where trust is created and maintained in new ways without the need for opaque central authorities, global commercial monopolies or other middlemen to manage our trust mechanisms.

The latest technological development driving a potential revolution in trust-facilitation involves so-called distributed ledger technologies (DLTs), with blockchain the most well-known. DLTs offer the potential to circumvent reliance on traditional, centralized actors and institutions as the primary intermediaries for trust.

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Legal scholar Kevin Werbach argues, the most significant innovation of blockchain is not governmental or even technological but emotional: the creation of “a new form of trust,” in which you put your confidence in a store of information without relying on any single person to authenticate it — trust the system, not its parts. Reuters projects blockchain technology will be used by 65 percent of enterprises by 2020.

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