Impartner, the fastest-growing and most award-winning pure-play channel management platform, announced that it has received $30 million in growth financing from Golub Capital, a market-leading, award-winning direct lender and credit asset manager with over $30 billion of capital under management. Impartner will focus the financing on further capturing momentum in the fast-growing channel management technology market, which analysts estimate could be as large as $5 Billion, including advancing customer success systems and resources, investing in additional R&D to extend the company’s lead in technology both in terms of breadth and depth and acquiring complementary technologies. The funding has already resulted in Impartner’s recent acquisition of the Brand Control and Demand Generation (TCMA) business from TIE Kinetix.

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The funding and acquisition announcements continue a steady stream of recent innovation news from Impartner’s global Channel Innovation Labs including:

• Journey Builder, which goes beyond just automating transactions to automating the partner journey and curating the behaviors that determine the success
• Channel Intel+, the company’s new BI engine, which elevates companies’ ability to answer the two most important questions about partners: which actions drive revenue and what makes a partner profitable?
• Program Compliance Manager, which automates partner tiering and tracking of partners’ progress in complying with tier and program requirements

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“This period of history has caused nothing short of a revolution in digital transformation as companies accelerate the transition to technologies that will help them not only survive but ultimately thrive, scale, and prosper,” said Impartner CEO Joe Wang. “We are thrilled to be working with Golub on this funding to amplify our customer success resources and ensure we set the pace for innovations that help companies navigate this challenging market.”

“Impartner has a proven track record of growth and innovation, securing their position as industry leaders in channel management technology,” said Peter Fair, managing director at Golub Capital. “We are pleased to work with Impartner and to support their quickly expanding growth strategy.”

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