Industry’s Premier Marketing Conference Welcomes More Than 6,000 Top CMOs and Marketers from Around the Globe

Marketo, Inc, the leading provider of engagement marketing software and solutions, announced the theme, “The Fearless Marketer,” for its 2018 Marketing Nation Summit, to be held in San Francisco on April 29^th–May 2^nd. This event delivers on Marketo’s mission to empower the marketer to take the leap needed to succeed in the Engagement Economy.

“The Fearless Marketer takes on the opportunities and challenges we face in the frenetic pace of our digital world,” said Steve Lucas, chief executive officer, Marketo. “Every CMO embracing new technologies and navigating rapid cycles of change is doing it all with the earnest goal of driving meaningful engagement opportunities with their customers. At Marketing Nation Summit, we will supercharge their ability to do so with cutting-edge insights, sneak previews of new technology, and inspired stories of fearless leadership from industry titans and global thought-leaders facing the same challenges each day.”

The conference, which began in 2010 and now is the premier event for digital marketing, will be bigger and bolder this year to help marketers create a fearless culture of innovation at their companies. Marketo will be taking the idea of listen, learn, and engage to the next level, combining technology to eliminate the fear of data, allowing marketers to face challenges head-on.

Some of the topics that will be addressed at Summit include:

• The CMO of 2020 – What you need to know to future-proof your success in the ever-changing world of marketing.
• Culture of Empowerment – Best practices to create inclusive teams who work together with the fearlessness and tenacity to lead transformation.
• Order from Chaos – How to cut through the hype to choose and use technologies that power Account-Based Marketing, Personalization, and Sales and Marketing Partnership.
• Systems of Engagement – Your path to using tools, like artificial intelligence and predictive solutions, to find a data-driven way to emotionally connect with your customers.

Marketo is also now accepting submissions for its annual Revvie Awards, which honor customers, partners, and individual marketers who are leveraging the Marketo Engagement Platform™ to drive the future of marketing and customer engagement. The Revvie Awards recognize marketers that constantly strive to find ways to attract and engage, to drive significant revenue growth. Marketo has added several new categories for the 2018 Revvies, including The Fearless Marketer, which will recognize those who use Marketo in non-traditional areas such as recruitment, internal communications, and more.

Also Read:  Interview with Steve Lucas – CEO at Marketo