Infor, a leading provider of business applications specialized by industry and built for the cloud, announced that Infor has once again been recognized as a Leader in Nucleus Research’s latest Customer Relationship Management (CRM) Technology Value Matrix. The CRM Value Matrix for the second half of 2017 reflects the advances vendors have made in those areas with leaders differentiating themselves on mobile, industry accelerators and social selling capabilities.

Infor CRM is an application within the Infor Customer Experience Suite, which is designed to deliver alignment and operational efficiencies across all departments, supporting optimal strategy execution and consistent customer experiences that can increase customer and brand loyalty across a multitude of industries. In addition to Infor CRM, the Suite includes Infor Configure Price Quote, Infor Contract Lifecycle Management, Infor Interaction Advisor, Infor Marketing Resource Management, Infor Omni-channel Campaign Management, Infor Rhythm, a cloud-based B2B engagement platform, Infor Sales Intelligence for CRM, and Marketo Marketing Automation.

Also Read: 6 Mistakes to Avoid During Your Marketing Automation Implementation

“With embedded intelligence, Internet of Things (IoT) frameworks, mobile advances, and investments in usability appearing in the latest releases from leading vendors, the customer relationship management (CRM) market continues to be hotly contested,” said Rebecca Wettemann, vice president, Nucleus Research.  “Infor CRM has robust functionality with an industry-specific approach that requires minimal customizations while providing mobile options, industry accelerators and social selling capabilities, which are all contributing factors that continue to garner Infor’s recognition as a leader in the marketplace.”

Since last year’s Value Matrix for CRM, Infor has acquired Birst, a cloud-native business intelligence and analytics platform. In July, Infor also announced the availability of Coleman, Infor Concierge and a partnership with LinkedIn to provide LinkedIn Sales Navigator CRM Widgets to Infor users.

“In today’s ever-connected world, it’s crucial that companies have a way to meaningfully communicate with their customers. When we develop enhancements and new products, we look to our customers to tell us what they need so that we can help them reach their operational goals. To be recognized once again by Nucleus Research further proves our commitment to focusing on the needs of our customers specific to industry direction, and propels us to continue creating innovative and modern applications that address the business requirements of our customers both today and in the future,” said Jason Rushforth, vice president and general manager, Infor Customer Experience.

Recommended Read: Infor Reports European Retail Growth