Skuid’s No-Code Platform Ensures Optimizely Captures All Viable Sales Leads in Salesforce CRM Solution

Skuid, the leading cloud application platform, announced that Optimizely, the world’s leading experimentation platform, selected Skuid to improve user adoption, efficiency, and value derived from its Salesforce customer relationship management (CRM) software. Using Skuid’s no-code platform, Optimizely eliminated inconsistencies in workflows and processes across the entire organization.

Previously, Optimizely’s CRM was encumbered with redundant list views, resulting in workflow inconsistencies, lost sales leads, and potential missed revenue opportunities. With poor alignment across sales and success operations teams, Optimizely chose Skuid to provide a more intuitive and consistent user experience, so that everyone could access the same information at the same time to better align the business.

“We needed a user-friendly solution that would consolidate our list views, prevent any potential business from slipping through the cracks, and provide a tailor-made solution to get the most out of our Salesforce investment. It’s a testament to the flexibility and power of Skuid that everyone on my team could resolve our previous challenges, in a simple and sophisticated way. Skuid was a perfect choice—you don’t need to be an engineer to wield it,” said Will Soupcoff, Head of CRM at Optimizely.

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By migrating their data to a single-app page made with Skuid, Optimizely has vastly improved page load times, while ensuring that everyone is aware of any changes simultaneously. This has already produced a significant boost in user adoption and company productivity.

Skuid CEO Ken McElrath, added, “At Skuid, we’re helping businesses create and improve applications free from constraints, and free from code. This means companies like Optimizely can get solutions that are entirely customized to their unique processes, workflows and requirements, at a fraction of the cost when compared to custom code. But cost savings are just the tip of the iceberg. It’s a real game-changer when all users gain greater visibility into their business and customers. That’s the massive value delivered by Skuid.”

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