Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises, announced it has appointed Jeff Farley as vice president of global sales operations. Mr. Farley will lead the operational functions that support Pega’s global sales team to help Pega meet its growth goals.

With more than 30 years of experience in sales operations, strategic business partnerships, and finance, Mr. Farley most recently joins Pega from Red Hat where he was the global business finance leader for their worldwide sales and services business. At Red Hat, he focused on driving data and analytics-based business decisions, developing partnerships amongst global sales leaders, as well as maintaining operational excellence across key processes like forecasting and planning.

Also Read: Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Mobile App Development Platforms

Prior to Red Hat, Mr. Farley was vice president of worldwide sales operations and go-to-market strategy leader for VMware’s cloud business, where he led their end-to-end worldwide sales operations strategy and execution within the VMware and EMC Federation. He also held sales operations and finance leadership positions at Microsoft.

Mr. Farley earned his undergraduate degree in economics and political science at Colby College and received a Master’s of Business Administration in finance and operations from Babson College.

Also Read: Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Sales Force Automation

“Jeff’s career as an organizational leader at some of the world’s leading technology companies makes him the perfect addition to Pega as we work toward meeting our ambitious growth goals,” said Jeff Taylor, senior vice president, business strategy and go-to-market operations, Pegasystems. “He will be instrumental in connecting sales and go-to-market strategies to yield even more successful results.”

“Pega powers some of the largest enterprises in the world, and it’s important our sales organization continues to be equipped to sell as efficiently as possible,” said Farley. “I look forward to helping ensure Pega’s sales team is maximally effective and developing future leaders who provide the best experiences for our clients.”

Recommended Read: Pegasystems Appoints Christine Parker as Vice President and Industry Market Leader for Financial Services