SAM.AI Acquires IntroNet to Expand its Social CRM Capabilities

SAM.AI, a Social CRM Platform, Announces the Acquisition of IntroNet in Conjunction with a Seed Round Investment Led by UpVentures Capital. IntroNCRet Provides an AI Platform to Foster Social Networking Amongst Executives

The combination of IntroNet and UpVentures investment and expertise will help propel SAM to expand its social CRM capabilities – creating a new and differentiated approach to how businesses acquire, track and maintain sales and customer data through a Customer Relationship Management (CRM) system.

UpVentures partners Martin Babinec and Mike Krupit formed IntroNet in 2014, building intellectual property aimed at connecting people across broadly distributed networks, including filling gaps left open by social network platforms that do not distinguish strength of relationship between individual network participants.

Also Read: Kin + Carta Named Leader in Digital Experience Agencies Ranking

“The Global CRM market size is projected to grow to over $80 Billion in the next 7 years and Social CRM is one of the factors of growth,” says Raz Choudhury, Co-founder and CEO of SAM. “The acquisition of IntroNet will allow SAM to leverage social networking talent and technology and further enhance the platform’s intent signals and social networking capabilities.”

“SAM is in the UpVentures sweet spot of Business to Business Software as a Service (B2B SaaS). We see SAM’s advanced approach to social CRM applying across a number of vertical markets where a single platform solution addresses a wide range of needs and can be more easily deployed than existing alternatives” said Martin Babinec, UpVentures Managing Partner.

Also Read: BrightEdge Success in Cleveland Sees Triple Digit Growth

“We built IntroNet as an AI platform to make it easier for people to share connections, information, and expertise, helping strengthen relationships and develop new ones. Bringing it together with the CRM, sales and marketing tools that SAM offers now creates an unparalleled opportunity for helping B2B organizations and Groups to use insights that help them grow and thrive,” says Mike Krupit, who will represent UpVentures on SAM’s Board of Directors. “In joining SAM, the IntroNet team brings a wealth of experience in cultivating relationships and developing communities.”

Recommended Read: If Consumers Must See Advertising, It Better Be Personalized, According to Clinch’s Consumer Advertising Survey