3radical Wins Contract with Mediacorp

3radical Wins Contract with Mediacorp

3radical, the leader in audience engagement and earned data solutions, announced the signing of its newest client, Mediacorp, Singapore’s national media network and largest content creator.

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Mediacorp selected 3radical’s solution to drive web traffic, readership, and consumer data capture in support of the 20th anniversary of TODAY, their fully-digital, mobile-first newsroom. The strategic engagement solutions provide a mutually-beneficial environment motivating Mediacorp’s readers to interact with the brand in a more connected capacity.

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3radical’s Voco gamification software enables Mediacorp to provide memorable interactions that inspire and incentivize audiences while earning their data on a permissioned basis.

Michael D. Fisher, CEO at 3radical, added: “Mediacorp is a great example of how content creators must transform their digital experiences to meet the constantly changing needs of consumers, earn their engagement, and get a better understanding of each reader. We are so excited to be helping Mediacorp address this ever-evolving landscape by creating compelling engagement exchanges that more effectively drive loyal readers now and in the future.”

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PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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