3radical, the leader in audience engagement and earned data solutions, announced the signing of its newest client, Mediacorp, Singapore’s national media network and largest content creator.
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Mediacorp selected 3radical’s solution to drive web traffic, readership, and consumer data capture in support of the 20th anniversary of TODAY, their fully-digital, mobile-first newsroom. The strategic engagement solutions provide a mutually-beneficial environment motivating Mediacorp’s readers to interact with the brand in a more connected capacity.
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3radical’s Voco gamification software enables Mediacorp to provide memorable interactions that inspire and incentivize audiences while earning their data on a permissioned basis.
Michael D. Fisher, CEO at 3radical, added: “Mediacorp is a great example of how content creators must transform their digital experiences to meet the constantly changing needs of consumers, earn their engagement, and get a better understanding of each reader. We are so excited to be helping Mediacorp address this ever-evolving landscape by creating compelling engagement exchanges that more effectively drive loyal readers now and in the future.”
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