Algolia Triples Nuts.com’s Customer Conversion Rates and Increases Average Order Value by 15% Among Users that Search

Search-as-a-Service helps online retailer grow revenue, navigate supply chain disruptions, and deliver on the last mile of customer experience

Algolia, the leading API Platform for Search & Dynamic Experiences, today announced that Nuts.com, an online retailer founded in 1929 selling snacks, gifts and sweets, is using its API-first solutions to enhance customer experience and boost revenue. To cater to both direct and curated intent, Nuts.com engaged Algolia to power site search, all category pages, and product listing pages, with the goal of quickly directing customers that knew what products they wanted, while also helping undecided ones discover new personalized options. Since implementing Algolia, the conversion rate with customers that use search is three times higher compared to those who don’t use search. Among those same users, the average order value is 15% higher per session.

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“Only 13% of retailers claim to offer shoppers an advanced search experience, according to our State of Search Report”

“Only 13% of retailers claim to offer shoppers an advanced search experience, according to our State of Search Report,” said Jason McClelland, CMO of Algolia. “Nuts.com is seeing the bottom-line business impact of being one of the retail innovators leveraging search to meet customer demand and provide a high-quality experience.”

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Algolia’s technology has also helped Nuts.com navigate disruptions in supply and spikes in demand. When consumer demand heightened during the COVID-19 pandemic, Algolia enabled Nuts.com’s product and merchandising teams to control rank and sorting rules to increase the visibility of popular products that were in stock, rather than frustrating customers with unavailable products. This enhanced control improved customer experience and allowed Nuts.com to sell popular products for which they had inventory.

“As supply chain disruptions continue and the holidays near, retailers cannot risk directing potential customers to out-of-stock products,” said David Lerner, Head of Product at Nuts.com. “While many retailers are struggling to accurately display stock, Algolia enables us to adjust rankings to quickly hide products that aren’t available and showcase those that have an abundance of stock. This is how smaller companies can compete with retail giants this season. Those who don’t leverage search and personalize content will miss out on meaningful business opportunities.”

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