Alyce Dominates G2 Winter 2021 Grid Report

Alyce Dominates G2 Winter 2021 Grid Report
Celebrating Milestone Year of Growth, Alyce Expands Leadership Presence within Enterprise Market with Personal Experience Platform

Alyce, the Personal Experience (PX) platform that enables personal outreach at scale for sales and marketing, announced its position as a market leader for the fifth consecutive quarter in the newly released G2 Winter 2021 Grid Report for the following categories: Account-Based Execution Software, Account-Based Execution Software for the Enterprise (a new category this quarter) and Mid-Market, Direct Mail Automation Software, and Account-Based Direct Mail Software. Alyce continues its leadership within the Index Reports top spots in Best Relationship, Best Usability, Best Implementation, and Best Results in Account-Based Execution.

This is the first time G2 has separated Enterprise from mid-market in the Account-Based Execution Grid Report. As enterprise buyers continue to deploy more strategic and targeted approaches to engage with key prospects and customers, the Account-Based Execution category has become increasingly more important to buyers.

“Alyce continues to be recognized by their Enterprise customers for the results and support they provide the industry with their Personal Experience platform,” said Michael Fauscette, Chief Research Officer at G2. “Rankings on G2 reports are based on data provided to us by real users of the products and help technology buyers find the best software products based on the real-world voice of the user.”

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The G2 Winter Leadership award for best Enterprise solutions winds down an amazing year for Alyce with other recent company recognition for growth, innovative approach, and commitment to community with the LinkedIn Top Startups award, BostInno’s Inno Blazers award and America’s Top 100 Best Startups for 2020 by Forbes magazine. Alyce was also just awarded Best Company Culture 2020 by Comparably and recognized as Best Places to Work.

“We’re extremely humbled and proud that Alyce could be a strategic part and provide a competitive advantage to our customers this year,” said Greg Segalls, founder, and CEO of Alyce. “Helping them effectively transform their marketing and sales approach during the pandemic, as they put personal relationship building at the center of their strategic initiatives, has been foundational to our approach and the cornerstone of our growth. This end of year award driven by customer feedback means everything. We’re immensely honored to be recognized by G2 with our top leadership position.”

G2 Leaders are measured and determined based on two variables: high customer satisfaction and dominating market presence. All awards are solely determined by validated users from confirmed businesses. Their reviews are paired with their sentiment and commentary about the software.

“Enterprise companies are turning to Alyce to transform their approach to growing their businesses, looking to create personal experiences and authentic connections that resonate with buyers and customers,” said Sean MacPherson, Head of Customer Success with Alyce. “Beyond supporting the PX platform with customers, the entire Alyce team focuses on becoming a partner and trusted resource to help our customers create trusted, authentic relationships with their audiences and drive growth. The G2 recognition is a testament to our amazing team, who always go out of their way to help our clients be successful.”

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Alyce receives ongoing active positive G2 Crowd reviews; showcasing dedication to service, and the value of the platform and approach. Recent review highlights include:

  • Alyce made it easy to transition to online customer giving.
    Not having to confirm the correct physical address has been a game changer. Being able to set up campaigns for our reps and let them do their thing without needing anything from me has been a huge time saver for both marketing and sales.
    ~Ashley Purtzer, Senior Marketing Programs Manager at LogMeIn
  • Our experience with Alyce has been nothing other than wonderful. We currently use Alyce as part of our ABM program, using the 1:1 gifting as a way to build personal relationships with prospects. The tool is easy to use and integrates with our marketing automation and CRM tools so our sales team can track activities and get alerts when gifts are accepted.
    ~Jennifer Toohey, Marketing Programs Manager at One Door
  • Phenomenal Platform Partner – Highly Recommended!
    ALYCE brings more conversations to the table! Prospective clients love the ability to select their own gift and put time on my calendar.
    ~Adam Johnson, Enterprise Solutions Group at Procore Technologies
  • The most thoughtful and effective approach for prospecting.
    Alyce makes business development prospecting a thoughtful approach. Nothing like having a great conversation and following it up with an Alyce gift. My favorite thing on the marketplace is “choose your own charity.” The world is so chaotic – a little good goes a long way.
    ~Shaymus Ferguson, Enterprise Sales, BetterUp

Since its inception, Alyce has been focused on creating real personal experience moments that help businesses grow with the only platform that gives sales, marketing, and customer teams the ability to create individual personal gifts at scale.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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