Beneva Chooses Qualtrics to Create Holistic and Personalized Customer Experiences

Qualtrics the world’s No. 1 Experience Management (XM) provider and creator of the XM category, announced that Beneva, the largest mutual insurance company in Canada, has selected Qualtrics CustomerXM™ to listen to customer feedback in real-time, and use that data to deliver incredible experiences that improve customer satisfaction and engagement.

In the insurance industry, customer information and feedback are often siloed in different departments, making it difficult for companies to understand their customers’ needs and preferences and provide the best experiences for each customer. With Qualtrics, customer feedback and their service history live on a single platform, allowing Beneva to act quickly and resolve issues before they escalate.

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At Beneva, it’s “people protecting people,” where customer care is a priority. Qualtrics will also enable Beneva to listen to their customers’ feedback at every touchpoint and take real-time action on those insights by integrating with Beneva’s call center and customer service software.

“Qualtrics is a comprehensive solution. It will enable us to move from listening to our clients and partners to taking the necessary actions to improve experience overall. Furthermore, SOM, a market research firm specializing in experience management and business strategy, and a partner of both Beneva and Qualtrics, will accompany us throughout deployment to ensure continuity,” said Stéphane Morency, Executive Vice President of Strategy, Customer Experience and Marketing at Beneva. “This partnership gives us a solid base upon which to build who we are: people protecting people.”

“For many insurance companies, customer information is often siloed, making it difficult to create a holistic picture of the individual and their needs. Beneva is breaking down those silos, using Qualtrics as their single customer experience platform,” said Brad Anderson, President of Products and Services at Qualtrics. “With Qualtrics, they’ll get to know and serve their customers as people by gathering insights from a variety of customer touchpoints. With this data centralized on a single platform, Beneva will be able to help customers across the organization in a caring and personalized way.”

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