Importance of Online Consumer Surveys

Gone are the days when you would get a physical survey form in your post from companies asking about their products and what you would like them to change or alter in it. Later, you would sometimes get a call from the company’s marketing team, asking questions about their product or services. With the advent of the internet, most companies now conduct online surveys to better understand their customers and the consumer mentality or their expectations. 

The internet has made it easier for business enterprises to collect data by just sending a link for a form. The company no longer needs to pay extra for printing a form and mailing or even have a team of telemarketers dedicated to conducting surveys. The process after that is has also become simpler now, by having your trusty systems doing the study and giving real-time results. 

Benefits of online consumer surveys

Online surveys are one of the most convenient ways to connect with your consumers and keep the connection going strong. As a company, it is always an added advantage to know how your product or services are faring in real-time. Here are some of the advantages of online consumer surveys, 

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  • Faster, Cheaper, and More Accurate

It is said that the time taken to complete an online survey is shorter by two-thirds than the traditional research method. There is no cost involved if you use a freely available tool. Most survey providers give their basic tools for free. Also, the responses are processed automatically and tell you the result immediately. There is no room for error as the consumers will directly fill the online form and will be submitted directly in the system. 

  • Easy for use for participants and researchers

Online surveys are easier for both parties involved; with martech and online survey platforms enabling marketers day by day, anyone can create a survey and send it to multiple participants conveniently to gather instant insights or feedback. 

  • Quick to Analyze and completely Customizable

The results of an online survey are always ready to be read and analyzed. The best thing is you can do so in real-time, so the waiting period for the survey to give us the data analytics is gone. The same goes with easy customization; you can create an impactful design for your brand by creating a survey form that matches your website design or the colors and fonts of your product designs. 

  • Surveys are honest, flexible, and selective 

Research says most participants prefer to complete an online survey vis a via a physical one. With an online survey, you can choose your consumer base, and allow only those participants to complete the survey who fit your target audience. Also, the questions in the survey can be tailor made. 

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When to use Online Consumer Surveys?

You can use an online survey not just for product feedback but also for market research, service feedback, employee satisfaction, and many other things. You can choose a free or a paid version of an online survey tool as per your requirements. Paid versions will get you more features for analysis like survey logic, exporting the data, customization, and more types of questions.

A list of some of the top survey providers that can help you create multiple surveys with ease:

  • Serosurveys

Serosurveys is one of the most popular survey providers who give a majority of their services for free. They provide the full suite of functionalities with an end-to-end survey design, distribution, and analysis platform. They provide the following sampler of tasks that you can do for free:

  • Unlimited questions 
  • Unlimited surveys
  • Three skip logic/page branching freebies 
  • 24 unique question type
  • Up to 200 respondents per year
  • You can embed surveys into email or web pages
  • Survey Monkey

Survey Monkey is one of the most known survey providers and is a popular choice of many businesses. Although their free version provides only limited tasks to build survey forms, they have created a niche for themselves here. 

Their free version includes

  • 10 questions
  • 100 respondents
  • 15 question types
  • Light theme customization and templates.

The paid version includes more things from the above list and the option of exporting the data. 

  • Qualaroo

The specialty of Qualaroo – ask the right questions to the right person at the right time. These questions can be asked via unobtrusive “Nudges,” and the responses are processed through their proprietary Sentiment Analysis. This is run-on IBM Watson, is a powerful natural-language-processing AI and gives you actionable insights. They provide the following features – 

  • Unlimited Nudges
  • Advanced audience segmentation
  • Visual customization
  • Advanced export capabilities
  • Feedback campaign consultation

Research proves that online surveys are here to stay

  • Almost 45.9% of consumers are more drawn to companies that given them a positive customer experience than pricing and product. 
  • Consumers want to interact with companies via a survey form, live chat, and social media. 
  • 89% of consumers experience frustration when asked to repeat their questions to multiple customer service reps. 

We can conclude that Online Consumer Surveys are a great way for a company or an individual to conduct research and understand the impact of their product, along with the consumer expectation from it.

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