Drawing on its expertise as a leader in travel and technology, Booking.com predicts 2020 will be a year of travel exploration like never before, fueled by technology as well as a growing sense of responsibility and deeper connection with the people and places we visit.
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Here are the top travel trends as revealed by Booking.com for the year ahead:
The rise of the ‘second city’ traveler
Second-city travel – the exploration of lesser known destinations in a bid to reduce over-tourism – will take a leap forward in 2020. 47% of American travelers would swap their original destination for a lesser-known, but similar alternative, if they knew it would leave less of an environmental impact.
Tech-spect the unexpected
2020 will see travelers put key aspects of their decision-making process even more firmly in the hands of technology. 59% of American travelers want tech to offer them a ‘wildcard’ and surprise options that would introduce them to something entirely new.
Slo-Mo is the new #FOMO
Instead of experiencing the constant fear of missing out (FOMO), travel in 2020 will be all about taking it slow and focusing on the journey. 49% of travelers plan to take slower modes of transport to reduce their environmental impact and 66% would prefer to take a longer route to experience more of the journey itself.
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