Browsing Tag

FOMO

Top eCommerce Tactics to Reduce Cart Abandonment, According to eCommerce Development Rating Platform

72.8% of retail consumers abandon their carts. eCommerceCompanies.com shares key tactics to help eCommerce businesses recapture customers Cart abandonments in the retail industry are as high as 72.8%. Many consumers never complete their purchases, which affects brands' conversions and sales. eCommerceCompanies.com, a B2B marketplace connecting brands with eCommerce experts around the world, outlines tactics to help brands lower the number of missed sales opportunities. Marketing Technology News: i-Sight Launches v5.5,…

Booking.com Predicts the Top Travel Trends for 2020

Drawing on its expertise as a leader in travel and technology, Booking.com predicts 2020 will be a year of travel exploration like never before, fueled by technology as well as a growing sense of responsibility and deeper connection with the people and places we visit. Marketing Technology News: Syncsort Recognizes Excellence in Maximizing the Value of Data and Customer Engagement Here are the top travel trends as revealed by Booking.com for the year ahead: The rise of the 'second city' traveler Second-city travel -…

ClickHer App Enhances Features Following its Strong Launch

Following swiftly on the successful launch of Clickher for iOS, theClick, LLC, has added significant new features to the app and named The ASO Co., as Clickher's agency of record. Enhancements in the fashion and beauty information app include two features that users requested. Users now can rewind back to posts they may have missed, so there will be no more FOMO. The other major new feature lets users set up their own personal favorites list. Marketing Technology News: CloudCommerce Benefiting from Powerful Digital…

Lack-Luster Localization Prompts Chief Marketers to Re-Examine Global Ops and Realign Agency Dynamics

CMO Council Research Reveals Battle for Balance Between Efficiencies of Centralization and Effectiveness of Localization as Marketers Eye Operational Shifts Needed to Reach Global Growth Goals   Chief Marketing Officers are suffering from an intense case of FOMO – the Fear of Missed Opportunities – as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation. There is ample reason to understand the anxiety: Only 10 percent of brand leaders are feeling exceedingly…

Social Proof Platform, Fomo Launches Enterprise Light Offering

Service Announces Pay-as-You-Go Package for Larger Online Sellers Fomo is proud to launch Enterprise Light, an expanded but custom offering of their core SMB product for medium and large enterprises. Some of the Enterprise Light features include A/B testing, objective tracking, machine learning based conversion optimization and dedicated technical support. In discussing the new plan with pilot clients, Fomo founder Ryan Kulp said, "We're eager to amplify trust rates for larger online retailers who historically struggle…

Five Disruptive Trends in Social Media Marketing Strategies

In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of mobile ads created the biggest buzz. Lately, B2B companies are more involved in catering to the ideas of social media marketing technologies, since it delivers efficiently and has a wide outreach. Here are five disruptive trends in social media marketing strategies that every marketer should know in 2018. Mobile Chatbots Chatbots have now being programmed to think, feel…

How to Get the Attention Economy to Really Notice You

When you ponder what moves the digital landscape and all its players, typically the following comes to mind: who’s spending what and where, how to invest in different buckets - from TV to digital, where your money is actually going, and budgets (namely, who is willing to spend the most). But what lies behind the dollar signs? The answer: an entirely different currency that the industry is truly busy chasing, and one that in today’s economy is even more scarce than cash - the human attention span. Scientific Seduction In…