BookingBug Raises $13.4 Million In First US Funding Round Led By PeakSpan Capital

Financing Round and 100 Percent Year-On-Year Growth Indicates BookingBug’s Continued  Momentum and Industry Demand across the Globe

BookingBug, the world’s leading appointment and scheduling platform announced that it has closed $13.4 million in Series C funding from PeakSpan Capital and Downing Ventures. This round of financing brings the company’s total funding to $17.2 million.

Brands, agencies, and resellers use the BookingBug platform to create a secure, data-driven and integrated system for the entire customer lifecycle. From queuing to booking, from online to in-store, it bridges the gaps in the customer experience. The platform simplifies scheduling while maximizing staff and resource utilization and as a result, drives business outcomes for retailers, financial institutions, and public sector agencies.

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The new capital will be used to build on rapid business growth, including a 30 percent increase in its enterprise customer base around the world, as well as build out its sales and marketing strategy. This funding round initiates BookingBug’s first US investment, reflecting the surge in demand for the platform by retailers, banks, and governments in emerging regions.

“We have scaled this business at a time when retailers, banks, and governments need new ways to impress their customers. This new capital is a testament to the momentum our team has created across product, customers, and service. While many have written off brick-and-mortar closings as an inevitable development, our customers have realized that consumers still want to spend time in-store, they just need added value services as part of the experience,” said Glenn Shoosmith, CEO, BookingBug.

2017 was a very successful year for BookingBug, marked by significant global growth and recognition by Deloitte as one of Europe’s fastest growing technology companies. The company also invested in major new hires such as Head of Product, Aldo King, from Facebook, Asia Pacific General Manager Jonathon Coleman, from ReadiNow Corporation and CMO, Todd Nicholson, from Extreme Networks.

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“BookingBug is pioneering a new omnichannel category for organizations seeking to engage with customers through personalized scheduling experiences. BookingBug is experiencing strong momentum by occupying arguably the highest-value and highest-intent segment of the customer journey – namely when a customer proactively wants to spend their valuable time and engage with an actual person. We particularly admire BookingBug’s pace of customer adoption both within and across verticals, such as retail, financial services, and public sector, as well as globally, most notably in North America, where BookingBug has seen immediate success,” said Brian Mulvey, Co-Founder & Managing Partner, PeakSpan Capital.

“We are excited to be getting involved with Glenn and his team in the midst of global expansion. We look forward to supporting this growth stage software provider and helping the company build on its position as a technology leader in the market,” said James Lewis, Director, Downing Ventures.

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