Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced that it has entered into a definitive agreement to acquire North Star, its exclusive reseller in Australia and New Zealand (ANZ). The transaction is expected to close in the second quarter of FY24.

North Star has been a Braze reseller since 2016, providing sales, onboarding, and customer success operations in the ANZ market for customers such as Canva and KFC Australia. The transaction will provide Braze with a direct market presence in the region, along with local market expertise from the North Star team.

“We are thrilled to officially be joining the Braze team, and look forward to continuing to help ANZ brands realize the promise of customer engagement with the Braze platform,” said Lewis Barnes, a co-founder of North Star who will serve as the Senior Director of Customer Success for ANZ at Braze.

Marketing Technology News: MarTech Interview with Todd Hallett, SVP, GTM Strategy at Dataiku

“We believe our teams will be able to drive revenue even more effectively with direct access to everything that a company of Braze’s scale and maturity offers, including best-in-class systems, robust enablement and training programs, and a mature marketing organization,” said Christopher Fennell, a co-founder of North Star who will serve as the Area Vice President for ANZ at Braze.

“North Star has had immense success building the modern customer engagement community in Australia and New Zealand with Braze, and we’re excited to combine our go-to-market operations to drive greater efficiency and enhance our market presence as a single entity,” said Bill Magnuson, Cofounder and CEO of Braze.

Marketing Technology News: Proving the Value of CX Programs: How to Measure ROI