Cloudinary, the media experience platform for many of the world’s top brands, today announced an integration with Getty Images, a world leader in visual communications. The collaboration will provide Cloudinary users with access to millions of creative images and video assets from within Cloudinary’s Digital Asset Management (DAM) solution. Later today at 3:00 p.m. ET, executives from both companies, alongside Dolby Laboratories, will discuss the power of visual content and sound at ImageCon, Cloudinary’s 5th annual user conference.

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“Our integration with Getty Images will allow our customers to spend their time telling powerful visual stories rather than jumping between tools to find the right visual content”

Available today, the new integration allows Cloudinary users to search, view, license, and insert images and videos from iStock by Getty Images and Unsplash, streamlining the asset management process and reducing the manual tasks associated with the download-edit-upload cycle and the pain that comes with managing siloed systems.

Users will have seamless access to all their licensed images and videos from two Getty Images content sources — iStock and Unsplash — and be able to tag, organize, manipulate, and distribute them from within Cloudinary. An integration will be available to Getty Images account holders by early next year.

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“We’re delighted to launch this partnership with Cloudinary. The close integration with Cloudinary and our products speaks to Getty Images’ unique ability to provide depth, breadth, and quality of content to service the full range of customer needs,” said Nick Unsworth, VP, Business Development, Getty Images.

“Our integration with Getty Images will allow our customers to spend their time telling powerful visual stories rather than jumping between tools to find the right visual content,” said Gary Ballabio, VP, Technology Partnerships, Cloudinary. “Combining Getty Images’ world-leading content library with our media experience platform eliminates functional silos that can make it difficult for teams to collaborate, and we’re thrilled to bring this integration to market.”

Powered by intelligent automation, Cloudinary bridges the gaps between asset management and delivery, enabling creative, marketing and development teams to maximize the true value of assets, compress workflows and orchestrate customer experiences that engage and convert. Because Cloudinary’s DAM harnesses the power of the company’s leading image and video APIs, creative and marketing teams benefit from the same set of innovative capabilities, including AI and advanced automation, that enable millions of developers to manipulate, optimize and deliver media content at scale — via an easy-to-use UI.

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